U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000674
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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We have the . . . CONFIDENCE ... in our solid-selling adult programming LISTEN and COMPARE at no costbefore you BUY the RICH SYRACUSE MARKET YOU OWE IT TO YOURSELF YOUR CLIENT Get the proof of WFBL leadership! Make a personal sui'vey of station programming in Syracuse — by telephone. Call WFBL collect at any time of day or night to hear the live broadcast of the moment by any or all stations. We think you'll agree with local listeners and advertisers; the most enjoyable good music, the best news reporting in Central New York is heard on WFBL. It delivers the audience you want to sell. Listen, compare. Prove it to yourself. Phone HOward 3-8631 collect. Ask for Sponsor Listening Service. WFBL RADIO FIRST IN CENTRAL NEW YORK 5000 WATTS DAY AND NIGHT Represented nationally by George P. Hollingbery Co. 18 LETTERS TO THE EDITOR Bound Sets Please send complete information concerning bound, sets of u.s. radio at your earliest convenience. Raymond Ruff General Manager KTRN Wichita Falls. Tex. Radio Down Under We only began subscribing to your magazine twelve months ago, but we have found your editorial treatment of many U.S. problems to be helpful to us in Australia. Our conditions are similar yet widely different, but it is of value to learn of the trends that are taking place in the U.S.A. F. J. Coombes Sales Direcfor MacQuarie Broadcasting Service Pfy. Ltd. Sydney, Australia Silver Mike Thank you very much for the Silver Mike you sent me. I have always had a warm spot in my media buying heart for radio. I hope that in the years ahead the medium will even do better for my clients. Herbert Maneloveg Vice President and Media Director BBDO Inc. New York U.S. FM Congratulations to you and U.S. RADIO on your new fm-only magazine! Fm, as you know, is a progressive, new mediinn and the progressive step you have taken can result in nothing but greater support and interest for your magazine. Gary M. Gielow Co-General Manager KPEN San Francisco You are to be commended on your decision to start an fm-only magazine. We need some sort of a clearing house for information and ideas, as well as news of what is being done elsewhere among fm broadcasters. In my opinion, you did a fine job on your 1960 fm supplement (see (Cont'd next page) U. S. RADIO • September 1960