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In LOUISVILLE
the Big Change
is to
WKLO
no. 1,*, Nielsen
Total four weeks — 3-hour average 6 a.m. -6 p.m. M-F
WKLO Sta B Sta C
July-Aug. 14.4 38.6 21.7 Nov.-Dec. 38.3 29.5 26.2
Nielsen Nov./Dec. '59
And, more quarter-hours
gained than any other
station!
Quarter-hour
no
increases decreases change
WKLO 59 6 7
Sta. B 19 52 1 Sta. C 29 37 7
Pulse Nov. '59
For details and availabilities, see . . .
robert e.
eastman & CO., inc.
LETTERS Cont'd
Fm Reaches for the Honey, July 1960) .
Robert K. Brown
General Manager
Wf-AW
Fori Atkinson, Wise.
We congratulate and thank you for the announcement that u. s. RADIO will issue an fm only magazine. This will be a big step in acquainting national advertisers and agencies with fm success and growth story from coast-to-coast. Robert A. Hinners Sfafion Manager WFLM Ft. Lauderdale. Fla.
Fm Issue
Congratulations on u.s. radio's second annual fm report which appeared in your July issue.
This is one of the most comprehensive fm stories ever published by a national trade magazine. It indicates a tremendous amount of research work. Your article covered everything there is to know about fm and will be of great benefit to fm broadcasters as well as to advertising agency executives.
Thomas J. Dougherty
Manager
WKJF-FM
Pittsburgh
Your fm supplement to the July issue was excellent! This new medium is, to those of us involved in the day to day job of "trying to make it fly," a very fascinating business. It is also an up-hill pull and helpful material such as you have published is more than welcome.
Thank you for this complete and up-to-date report on the medium and for the fine collection of success stories.
Jay L. Spurgeon
Sales Manager
KQAL-FM
Omaha
Help Wanted
Would you please send me a copy of your December 1959 issue on Negro radio. It would be of great use to us as a comprehensive reference work.
Al Abrams
Promotion
Jobete Music Co., Inc.,
Detroit
We would appreciate receiving your helpful information on (real estate) radio advertising.
Gabriel Shantzis
Real Estate Broker
Joy Realty of Florida, Miami Beach
EXPANDING
COLUMBIA^S.C
offers
QUANTITY and
QUALITY
The Columbia metro area shows the greatest population increase of any in South Carolina — up 17.5%.
Quantity is reflected in the metro Columbia market having the highest total effective buying income and greatest retail sales of any S. C. metro area.
Quality shows in Columbia having the highest per household retail sales — $4,166 — and per household income — $5,652 — in the state. Even tops Detroit, Buffalo, Los Angeles, and others.
South Carolina's #1 market — Columbia — is served best by WIS Radio.
Source — Sales Management "Survey of Buying Power", 1959.
Call your PGW Colonel for details.
C. Richord Shafto, Exec. Vice President W. Frank Harden, Manoging Director
U. S. RADIO • September 1960
19