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VOA NEWSROOM in Washington where dispatches from wire services and own correspondents are processed for authentic reporting.
Of America
Louder
Currently running in fourth place in international broadcasting, VOA takes important strides to improve position; radio stations lend a helping hand
Radio is playing a leading role in the international cold war drama where ideas and ideologies are being verbally — i£ not forcefully — exchanged.
The (hief sounding board of the United States effort to win new friends and influence people abroad is the Voice of America, the worldwide radio network of the U. S. Information Agency.
American radio stations, to the extent that is possible, participate in the VOA objectives. Many stations are important and regular sources of programming. Other broadcast properties figure very importantly in the transmission of programs overseas.
Bolstered mainly by shortwave radio, the Voice transmits in 37 foreign languages plus English the story of America to friends and others the world over.
But a paradox exists in the com
munication of ideas through sound. Although America is recognized throughout the world for its mass radio-tv systems, the U. S. is actually fourth in the international exchange of verbal images.
The VOA reports that the U. S. has slipped to fourth place in international broadcasting. Here are the figures:
"The U.S.S.R. is first with 1,011 broadcast hours weekly. Red China comes next with 676, then follows the United Arab Republic with 661 hours. The Voice of America, in fourth place, broadcasts 604 hours weekly, just nine more than the British Broadcasting Corp., which has a total of 595 broadcast hours."
Major steps are being taken to alter the standings. One such effort is the plan to build a new $1.8 million transmitter site in Liberia.
A team from Voice headquarters
in Washington, D. C, returned in mid-summer after selecting a transmitter site outside of Monrovia, the capital of Liberia.
The new transmitter location will provide effective radio coverage of Africa, plus supplemental coverage of parts of Central Europe and the Middle East. It also will relay to other bases Voice of America broadcasts received from the U. S.
The new project will have as its major transmitting equipment six 250 kw shortwave transmitters and two 50 kw shortwave transmitters.
By the time the Liberian installation goes on the air, it will be drawing some of its signals from VOA's new East Coast facilities now under construction at Greenville, N. C.
The Greenville installation represents an investment of more than $25 million. Major equipment includes six 500 kw, six 250 kw and six 50
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U. S. RADIO • September 1960