U. S. Radio (Jan-Dec 1960)

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Master control console can select programs from 100 different sources and transmit 26 programs simultaneously. It is manned by two technicians at all times. Clocks tell international time. kw transmitters. The site will help provide a stronger signal to Europe, Africa, Middle East and South America. The object in improving the transmitter network, as explained by Henry Loomis, director, is that America's story must be readily available to radio listeners abroad who wish to hear it. The Voice was a war-time baby, born in the aftermath of Pearl Harbor. Its first broadcast in February 1942 was in German, aimed at the censorship screen established by Nazi leaders. Its war-time service reached an apex of more than 3,200 live programs broadcast weekly in about 40 languages. The Voice of America, speaking for the U. S. Government as the radio service of U.S.I.A., provides millions of listeners overseas with ob jective newscasts, up-to-the-minute facts about U. S. policies and information concerning the life and culture of the American people. The broadcasts are beamed around the clock and include straight, factual reporting of the news, with emphasis on matters of particular interest to the area where each program is heard. Programs also feature special events, interviews, descriptions of all facets of American life, including farm, school, factory and community. There are also discussions of economic conditions in the U. S. and the free world. There are special broadcasts that are heard either on a regular or periodic basis, such as American plays and music with special emphasis on jazz. The Voice also prepares programs for use by local stations in foreign countries. One source of Voice programming comes from U. S. radio stations as well as American colleges and universities. Just recently, the U.S. I. A. released a list of 18 stations and the "local scene" iDrogramming they have either produced or have underway for VOA. An additional nine stations are planning to produce special programs this fall. "The cooperative arrangement between the American radio industry and the VOA," states Mr. Loomis, "is designed to project an effective and positive picture of the U. S. to the rest of the world. Our purpose is, in effect, to give overseas listeners an 'on-the-scene' view of American life in our cities, towns, farms, factories, schools, tellins: of our resources, our commerce and industry, our cultural and recreational pur U. S. RADIO • September 1960 29