U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000691
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Big Year Radio station trading at all-time high; radio is biggest money-maker for brokers now U. S. RADIO • September 1960 Radio currently may be chasing other mass media in dollar expenditures, but when it comes to investor interest the senior air medium is looking back over its shoulders at the rest of the lot. Ask any media broker where he's been making his money in recent years. The answer: Radio. The explanation: Tv is an economy of scarcity — too fe^v channels, those on the air are doing too well to ask anything but prohibitive prices; daily newspapers — caught in an eco 35