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SUDDENLY IT'S SPRUNG!
... a sudden new product announcement calls for competent media information . . .now!
All agencies have emergencies sprung on them. Happens every day. And always time is short.
No time to caucus out-of-town personnel. So they get on the phone for a cross-country conference. No time now to call in all the reps; assemble all the comparative media/market data. So they open SRDS . . . work up a schedule from the listings and the supplementary information they find there in Service-Ads.
listing combat competitive claims? Hardly. This is the time for competent information about your medium, instantly accessible in SRDS. The more information . . . the more reasons for buying you put before buyers at these decisive moments .. .the more likely you'll make the list, high up. Are you making the most of this opportunity—with man-sized Service-Ads in SRDS that give enough information to do your medium justice?
Your general promotion and your representatives have made impressions on some of these agency men in the past, as they will in the future . . .
At a time like this will the bare bones of your media but who is selling them nOW^?
With a competent Service-Ad in SRDS
JL OU xxxifj JLxI£jREi selling by helping people buy
Syi'L^S standard Rate & Data Service, Inc.
the national authority serving the media-buying function C. Laury Botthof, President and Publisher
5201 OLD ORCHARD ROAD. 3KOKIE. ILL., YORKTOWN 6-8500 SALES OFFICES -SKOKIE, NEW YORK, LOS ANGELES, ATLANTA
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U. S. RADIO • September 1960