U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000699
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

hometown USA • Commercial Clinic • Station Log • BPA Memo (Local Promotion) • Radio Registers Radio's Community Participation Radio stations, in serious and light moods, reflect and add to local activities Radio's ability to participate in the local scene in countless different ways is demonstrated daily by station activities in all parts of the country. Ranging from campaigns designed to save lives to a listener contest on how long it takes for a cake of ice to melt, radio continues to demonstrate its many faceted personality to the communities it serves. Here are reports received from five stations showing radio in a variety of moods. Outdoor Concert WBZ Boston recently sponsored a "Night of Harmony" concert in Boston's Hatch Memorial Shell. The station carried on a promotion campaign for 19 days, using 10 and 20 /9k9w^' m^ H 1 M \ % T^^f^t ^KJ ■ J^l-* ?l%^««.'' i!^ W^w ^Rf^fi^ w ^\^^w<^^^^^b3HH1I^^^^^^I ^^K^^B-/ ^^M Bel WBZ Boston publicity director Ed Pearle (r.) conducts the "Kazoo Band" made up of members of the audience attending the station sponsored "Night of Harmony." Feature was presented between appearances of choral groups and choruses. Band was a highlight of the evening. U. S. RADIO September 1960 43