U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000720
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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NO^A^ AVAILABLE . . Radio Impact in the Twin City Market A sociological study approved by the University of Minnesota A recently completed survey designed to measure the impact and impression which each radio station and its personalities makes on the Twin Cities population has now been compiled for use by advertisers and advertising agencies. Underthedirectionof Dr. Roy Francis, Professor of Sociology, University of Minnesota, this survey meets the highest possible standards of design, procedure, sampling and evaluation that modern research can provide. Among the results which we (for obvious reasons) find particularly interesting are the following: Favorite disc-jockey among 15 listed— Don Doty Favorite radio sports announcerDick Nesbitt Favorite radio newscaster— Bob Ryan Impact is also measured by age, income and educational levels. Your nearest Edward Retry office or a KSTP representative will be happy to givei you further details on obtaining a copy ofl the survey. Or, you may write Byron E. Anderson, Sales Manager, KSTP Radio, 3415 University Avenue, Minneapolis, Minnesota. g)0®0 RADIO 1500 ON YOUR DIAL MINNEAPOLIS • ST. PAUL