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VV^COL
has
SOUND INFLUENCE
in
Columbus,
Ohio
Advertising is a true investment. It must be based on sound judgment. In Columbus, you get maximum returns on your investment when you advertise on the New WCOL!
The New WCOL offers the largest listening audience at lowest cost*. Don't speculate with your dollars. Invest in New WCOL Blue Chip advertising for greatest returns.
*(You invest in the largest share of audience for less than half the cost per thousand listeners of other media. Ratings and CPM figures on request.) 24 hours a day broadcasting 1230 AM 92.3 FM
The New
o
The Capital Station
Columbus 15, Ohio
Represented by: (S>^) robert e. efistman * co., ^
HOW we can offer you
RESUITS
wi'fh fhese
TELE-BROADCASTER STATIONS
'N H a r t f 0 r
(CONNECTICUT)
/N Kansas City 'N Los Angeles
(SPANISH LANGUAGE MARKET)
'N San Francisco
(SAN MATEO)
•^TOP RATINGS IN AUDIENCE
ic MORE LISTENERS PER DOLLAR
* SPONSOR PREFERENCE AFTER TRYING "BOTH" STATIONS
WPOP
KUDL
KAll
KOFY
BECAUSE WE PROGRAM TO PLEASE LISTENERS AND TO PROMOTE SALES
For facfs & figures CALL
A TELE-BROADCASTER STATION
time buys
Cities Service Co.
Agency: Ellington ir Co. Product: GASOLINE
A flight of minutes and ID's just started in 60 markets. Schedule is running for four weeks in eastern markets, five in tlie mid-west. Wednesday, Tliursday and Friday are the favored days for minutes, weekends are reserved for ID's. Media director Dan Kane handles liie buys.
d-Con Co.
Agency: The Thompson-KocJi Co., New York
Product: MOUSE PRUFE
Going into 30 markets, this product will be advertised through the end of the year on stations with "area coverage." Idea is to reach submban house-holders bothered with mice. The schedule will run through December, vising an average of three spots per week. Bob Hall is the timebuyer.
d-Con Co.
Agency: The TJwmpson-Koch Co., Neil) York
Product: RODENTICIDE
Back on farm radio after a summer break, the rat-killer spots are running in 125 markets. Frequencies vary from three to 12 spots per week, depending on the market. On some stations, five and 15-minute farm programs carry the message. Timebuyer is Bob Hall.
E. I. duPont de Nemours & Co.
Agency: BBDO Inc. Xeiv York
Product: (FABRILITE)
Spots for this product, a plasticlike fabric used in upholstery covering, started this month in 25 markets. Fabrilite, sold in Venetian blind stores and similar outlets, is being advertised in this campaign to appeal to the "do it yourself" homemaker. The station list was the re
(Cont'd on p. 10)
JIL
KYWlswayup \ in Cleveland! |
KYW reaches more adults in more i homes throughout the day than any ) other radio station in Cleveland.* It's your Mo. 1 radio buy in Ohio's Ho. 1
market. *M0N.-FRI., pulse, hooper iNlELSEN
Represented by AM Radio Sales Go, Wtstinghouse Broadcasting Co., lne»
U. S. RADIO
October 1960