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time buys
ilnough Friday. Some spots are live, others ET. Len Soglio is liniebuycr.
Nestle Co.
Agency; IVm. Esly Co., Ncio York I Product: INSTANT NESCAFE
Stations are still being atlded to
tlhe 12-week Nescate buy that started j in September. Between 80 and 90 markets are included in the campaign to date. Announcements are minutes and 20's, all ET's. Jack Nugent is timebuyer.
Parker Bros. Inc.
Agency: Badger, Brcni'iiiiig ir Parcher Inc., Bosloii
Product: GAMES
Seeking out the housewife who is buying for Christmas, Parker Brothers will start a campaign in early November in 40 to 50 markets. A five-week campaign begins November 4 in some markets, a six-week drive on November 7 in others. Spots will fall mostly between 9 a.m. and 4 p.m., although some will run during morning driving hours. At least 25 percent of the budget is go
(ina; into spot radio.
I Pierce's Proprietaries Inc.
Agency: Kastor, Hilton, Chesley, Clifford & Athcrton Inc., Neiv York
Product: DR. PIERCE'S GOLDEN MEDICAL DISCOVERY
The first of two 16-week flights starts October 17 in 30 markets. Minutes will run in the morning times, .\fter a Christmas hiatus, the second flight will begin about January, 1961. Dorothy Glasser is the f timebuyer.
Remington Arms Co. I Agency: BBDO Inc., Xeu< York
I Product: REMINGTON CHAIN I SAWS
* After se\eral years of a "no-advertising" policy for this product, the
company expects to highlight its chain saws in a spot radio campaign tentatively planned to kick-off some time in November. If advertising plans progress along the current route, radio will get the bulk of the budget.
Standard Brands Inc.
Agency: Ted Bates ir Co., Neiv York
Product: BLUE BONNET MARGARINE
About 10 markets will be added this montli to the current schedule. Flights run from four tc^ eight weeks. The total campaign involves some 50 markets, and 50 to 100 spots perweek. Timebuver is Bob Decker.
Universal-International Pictures Corp.
Product: MIDNIGHT LACE
Promoting this film's introduction. Universal is using radio heavily, particularly in light of the radio popularity of its singing star, Doris Day. The film opens October 13 in New York, and will be introduced in about 40 major markets through November 30. Radio budgets for each city may run from |750 to $1,500. Once MidnigJit Lace is unveiled in the top markets, it will move to smaller ones with proportionate radio budgets.
Warner Bros. Co.
Agency: Blainc-Tlioinpson Co., New York
Product: "SUNRISE AT CAMPOBELLO"
A heavy saturation campaign on fm stations is the prospect for this film as it opens next month in a number of cities. Agency feels it can best reach a discriminating audience with fm utilizing a modified hardsell. The commercials will outline the reserved seat plan which gives people a chance to buy tickets in advance. Some am stations may be used, but fm Avill be the number one air medium. Timebuyer Lee Frankel. • • •
iiTO
A legend in his own time. A personality ivithout peer. Philosopher, story teller, news maker, catalyst, he brings to each listener an immediate sense of personal participation. As if that iveren't enough, he just happens to he the greatest salesman in broadcasting history. In all radio, Godfrey is the kind of company you keep . . .
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■U. S. RADIO
October 1060
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