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U. S. Radio (Jan-Dec 1960)

Page scan 000736 from U. S. Radio

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000736
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Date Added:
September 26, 2024
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-4 |_~U I i I WLW RADIO TOTAL AUDIENCE Number of Radio Homes Reached Per Broadcast. Average Va Hour Per 3-Hour Day Part— 6 AM to 6 PM 30,000 40,000 ■LX-I I I I i-XJ„ 10,000 20,000 WLW "^Bl^^^^^l Station B . Station C Station D Station E t~t=i=^=r~i: UiUiitiiji herf;s proof according to April / May Nielsen 1960 WLW Radio now commands almost 6 times the total daytime audience as its nearest competitor . . . and 40% of the metropolitan Cincinnati daytime audience! WLW Radio has increased its total daytime audience 12% in 3 months . . . 52% in one year! And has increased its metropolitan daytime audience 14% in 3 months . . . 29% in one year! These WLW spectacular audience ratings are due to two important factors: f~i — h-t WLW RADIO METROPOLITAN CDrciNNffn AUDIENCE Number of Radio Homes Reached Per Broadcast. Average Va Hour Per 3-Hour Day Part— 6 AM to 6 PM I 2,000 4,000 I I I I T" 6,000 8,000