U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000739
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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New 93 -county Pulse confirms historic fact of WHO'S impact in farm homesl WHO Radio coverage area is America's 14th largest radio market! EACH year since 1938 the "Iowa Radio Audience Survey" has proved ^O.OOO-Watt WHO Radio to be the great favorite of Iowa farm radio families. Listenership of our Farm News programs has always topped those of the next tuo, three or four stations combined! I960 is no exception! Proof is in the new 93County Area* Pulse Survey which covered an area served by more than 8 "5 radio stations. WHO Radio farm ratings are phenomenal during the periods when farm families listen most to radio (6 a.m.-8:30 a.m., Noon-l:30 p.m., 5:30 p.m.-7:00 p.m. — Monday through Saturday). For example, WHO Radio's share of farm homes using radio exceeds that of the next three stations combined in 70% of all quarter hours surveyed. It exceeds that of the next two stations combined in all quarter hours. But the farm radio audience accounts for only 28.47o of all homes reached by 50,000-Watt WHO Radio in this tremendous 93-county area. WHO Radio's showing among urban radio families is equally spectacular. Ask your PGW Colonel about all the up-to-date facts on WHO Radio — serving America's l4th largest radio market! *This area includes 68% (93 of 137) of the counties in which WHO Radio has 10% or more NCS No. 2 penetration. for Iowa PLUS! Des Moines . . . 50,000 Watts NBC Affiliate WHO Radio is part of Central Broadcasting Company. which also owns and operates WHO-TV, Des Moines; WOC-TV, Davenport Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert II. Harter, Sales Manager Peters, Griffin, Woodward, Inc., Representatives U. S. RADIO October 1960 19