U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000741
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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LETTERS TO THE EDITOR Reaction I must say that the article on Mary Kllen's was absolutely terrific and (ompliment you on it. (Regional Saluration Jells Sales for Mary Ellen's, September, 1960) . Please accept my sincere thanks lor a wonderful story on Mary Ellen's, Robert L. Whitehead Account Executive Guild, Bascom & Bonfigli, Inc. San Francisco Requests It is my understanding that you have recently published an article entitled Radio: d-Con's Pied Piper (February 1960). Since we have a client who also sells rodenticides, a reprint or copy of this article would be helpful to us in evaluating how d-Con uses radio. Richard T. Kass Research Department Klau, Van Pietersomm, Dunlap, Inc. Milwaukee I read your Commercial Clinic (August 1960) with great interest. I would like to write to the Jingle Mill for additional information. W^ould you please send the address? Donald Stoll Advertising Department Ex-Cell-0 Corp. Detroit W^ould you please send any information you have regarding fm in Canada and the United States, or any source of information that I may be able to research myself. I am looking primarily for statistics. R. K. Sagness Librarian All-Canada Radio and Television, Ltd. Toronto I Avould appreciate receiving a copy of the May, 1960 issue of u. s. RADIO. I am especially interested in the public service articles in this issue. Calvin C. Arnold Account Executive The Jay H. Maish Co. Ivlarion, O. (Cont'd on p. 23) NOW on the AIR! Houston's most powerful F M RADIO STATION Operating from 544 Ft. Tower 595 feet above mean Sea Level 64.240 Watts ERP FM... HOUSTON'S ^SECOND BEST AIR MEDIA BUY . DELIVERING ALMOST TWICE AS MANY HIGH INCOME FAMILIES PER DOLLAR INVESTED AS MASS MEDIA (1960 Alfred Polltz Major Market FM Study-July, 1960 Issue U.S. RADIO) National Reps.: • New York • Chicago • Detroit • Atlanta • St. Louis • San Francisco • Los Angeles • Dallas IN HOUSTON, CALL DAVE MORRIS, JAckson 3-2581 ^AFFILIATED WITH K-NUZ AM HOUSTON'S NO. 1 BUY AT THE LOWEST COST PER THOUSAND V. S. RADIO October 1960 21