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NEGRO
Community Programming
SPANISH/PUERTO RICAN
Programming
II
of Whirl-Wind sales action
WWRL
NEW YORK DE 5-1 600
*10:00AM-5:30PM **5:30PM-1 0:00AM
LETTERS (Cont'd from p. 2 1 )
i \\oultl appreciate il. il you would send me your information on radio advertisina:, as mentioned in the February 25, 1960 issue ol Real Estate Opportiuiities.
Mary E. Smith
Marvin L. Smith, Realtor Eureka, Calif.
An article in your September issue is of considerable interest to one of our salesmen. It's the article on page 39, Do You Believe That All Night Radio Can Be Used Effectively by an Advertiser-? Could you supply us with copies or reprints of this article?
Don Burnes
KSD
Si. Louis
Silver Mike
Thank you for sending me the very handsome "Silver Mike." This is, indeed, a very happy presentation. Frankly, I did not expect anything as nice as this.
I thank you very, very much.
Fred Rabell
Managing Director
KITT(FM)
San Diego, Calif.
U.S. FM
The annoimcement in your August issue that you have started the publication of u. s. fm is the greatets news to come out of a really fine publication.
I wish to enter iny subscription to u. s. RADici and u. s. fm for our station.
Best -wishes for continued success. E. F. Jones, Jr. General Manager WFMG Gallatin, Tenn.
I have enjoyed your first issue of u. s. FM and was pleasantly surprised at the wideness and scope of the coverage of our mediinn.
Enclosed find our order for a year's subscription to your excellent magazine.
M. C. Patterson, Jr.
Station Manager
WYCA(FM)
Hammond, Ind.
Please put me on the subscription rolls for V. s. radio and v. s. fm.
Congratulations on your great step for^vard.
Thomas J. Dougherty Manager WKJF(FM) Pittsburgh, Pa.
POPS
We've got the moxie, make no mistake! And that's why soft drink advertising has increased a smashing 121% in three short years on WPAT. There's nothing like the sparkling effervescence of our programming for refreshing soft drink sales throughout 31 counties in New York, New Jersey, Pennsylvania and Connecticut ... an area where more than 17.000.000 people live, work and get thirsty in more than 5.000"^000 radio homes. Ask the purveyors of America's leading potables. Ask Canada Dry, CocaCola, Hoffiyian, Nehi, Pepsi-Cola, Seven-Up, White Rock or anybody else who, in the last three years, has advertised on WPAT. Popularity moves products and you get popularity in the big, big bottle on WPAT ... the station with the sound of success.
WPAT-FM
U. S. RADIO • October 1960
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