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$400,000 FOR SPOT RADIO
ihe color — Telar changes from reel to yellow it it has to be drained.
Following is one of the radio commercials prepared for Telar by UBDO.
(LEAD IN MUSIC TO JINGLE) HAROLD: Sylvia, here comes that commercial you always forget .
SYLVIA: Oh turn it up, Harold.
JINGLE (FROM RADIO) : You'll never, never, never, never, never again Drain anti-f reeze from your car again.
Never, never, never, never, never again.
With Du Pont "Telar" in your car.
(MUSIC UNDER FOR HAROLD) HAROLD : Now how can you f orget that, Sylvia? It's the most important thing that
• 15,000 SPOTS PER WEEK
• 500 STATIONS
• IN 150 MARKETS
• 30 SPOTS PER WEEK
PER STATION
ever happened to antifreeze. SYLVIA: Yeah? HAROLD: "Telar" is the first never-drain antifreeze. It's a summer
coolant, too . . . prevents rust-clogging. Youmayadd to it, but as long as your cooling system's OK— you never drain it . If trouble develops Color Check warns
x
LAIR: RADIO WITH A DIFFERENCE-FROM ABC
Bright people and bright talk make a show with a bright future. It's ABC's FLAIR, a new kind of radio variety and home service program. FLAIR'S daily 55 minutes s under the egregious aegis of Dick Van Dyke, our choice as Young Adult Of The Year. Dick's regulars are (despite appearances) all experts in their fields. They make up a long list* of famous types: up-beat, off-beat, down-beat, on-beat. (And all definitely un-beat.) FLAIR is strictly for the Supermarket Set . . . the millions of young adult women with large families ... the gals with the packaged goods habit. FLAIR takes to the air on October 3. Get with it. FLAIR is even fun to buy. Let your ABC Radio Salesman tell you all about it.
FLAIR ON THE ABC RADIO NETWORK
■LONG LIST: Boris Karloff • Toots Shot • Audrey Meadows • Jean Caicoil • Toni Gilbert • David Wade ■ Eileen Ford • Bonnie Prudden Gussie Moran • Theodore Bikel • Hans Conned ■ Irene Hayes • Johnny Desmond • Martha Rountrec ■ Vance Packard • Lawrence Gallon Peggy Cass ■ Wayne and Shuster • Jean Shepherd ■ Natalie Brooks • Joe Leitin • Orson Bean • Betty Walker • Connie Bannister Jonathan Winters • Ailene Francis • Hermione Gingold ■ Phyllis Kirk ■ Arthur Treacher ■ Fernando Lamas • H. Allen Smith
'■''"■n*<nanaHaaHiHaHaiMaMaMNMMBMMi U. S. RADIO • October 1960
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