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Radio's service in time of disaster.
Radio's service to youth and schools.
Radio's support of philanthropic causes and community service.
The wonderfid variety of music on radio.
The splendid holiday programs available on radio (and "why not give a radio to someone for Christmas?")
• How radio advertising helps keep America prosperous.
• Radio news and public affairs.
• Radio provides fast, reliable weather information.
• The American system of broadcasting.
• "Radio . . . the Heart Beat of Main Street."
• Portable radio listening during the summer months.
• Radio's coverage of major sports. In a related move by NAB to service member stations, the association
reports that 1,333 tapes of President Eisenhower's Continental Broadcasting Day message had been requested by stations lor their use.
The President's message lor this special event, wliidi took place early this month (October 4), saluted broadcasters of North and South America with a special tribute to their defense of human rights and liberties throughout the hemisphere. The Inter-American Association of Broadcasters distributed the tapes throughout Latin America. • • •
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The Radio Code Board of NAB on November 1 will have a full time director, Charles M. Stone, who will administer the code under the supervision of John F. Meagher, vice president for radio.
In authorizing the employment of a fulltime director, the code board made known that among the director's duties will be to assist in preparing a monitoring program to insure code compliance among members.
Subscription to the code, which is open to non-member stations, too, is now well past the 600 mark. The new Radio Code has been open to the entire industry since plans were begun to enforce provisions of the document
which had been under the honor system.
Annual subscription fee for the code is 10 times a station's highest one-minute rate with a ceiling of .1360 a year. Active members of NAB receive a 40 percent discount.
Shown above are members of the Radio Code Board. L to r: Elmo Ellis, WSB Atlanta; Herbert Krueger, WTAG Worcester, Mass.; Robert Jones Jr., WFBR Baltimore; Robert Pratt, KGGF Coffeyville, Kan.; Cliff Gill, KEZY Anaheim, Calif., and chairman of the code board; Cecil Woodland, WTJL Scran ton; James Howe, WIRA Fort Pierce, Fla.; George Volger, KWPC Muscatine, la., and Richard Dunning, KHQ Spokane, Wash.
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U. S. RADIO
October 1960
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