U. S. Radio (Jan-Dec 1960)

^jmw&w^mww^mw oooft MILWAUKEE ONE FREE BEER . . . When you find you can't get a better buy than WISN in Milwaukee. This offer expires February 30, 1970 — so hurry! Note: it is not necessary to pick up your beer in Milwaukee; your Retry man will gladly oblige. WISN MILWAUKEE 5,000 BIG WATTS NONE BIGGER! James T. Butler, Station Manager KFAL RADIO FULTON, MISSOURI Prime radio service to four principal cHies of Certtral Missouri. • COLUMBIA • JEFFERSON CITY • MEXICO • FULTON Today's News Right Now! . . . Direct .line to Washington, New York, and Foreign Capitals six times daily. Rapid Reporting of Missouri and Regional News thru KFAL News Bureau, roving reporters 8C stringers, bacldogged by reliable United Press International. Mid-Missouri depends on KFAL RADIO NEWS. Your finest choice for Sponsorship and limited adjacencies. Represented by John E. Pearson Co. KFAL RADIO MIDWAY 2-3342 Fulton, Missouri 900 Kilocycles 1000 Watts report from Canada w CBC Moves North with Radio; May Soon Reach All in Canada Two itTent moves by the Canadian Hioaclcasting Corporation have expanckil radio service in the Canadian Noilli. riie actions bring doser to InlfiUment liie efforts of broadcasters to reach all ol (ianada's 17 million people. In I he fit St ol these moves, lite (..\M. annonnced an expansion of its shortwave radio service to residents ol ihe N'orihern Territories. The second cle\elc)j)meni is that CH.XK Iiuivik, whose sindios were recently coinjileted and whose transmilter is now being installed by the CBC, is expected to be on the air by next month. The 1,000 watt station, Icjcated at the mouth of the Mackenzie River, is the first to he operated hv the CTiC inside the Antic (^irc le. Roughly 35,000 jjcopk li\c in ilic areas served by the corporation's northern stations, according to ClU; President Alphonse Oumiet. Another 3.5,000 live in scattered settlements throughout the north, and are still beyond the range of Canadian radio. Shortwave is the only means by which the CBC can reach these listeners. Through expansion of the shortwave service, residents of northern Canada can now receive seven hours of broadcasts daily. The broadcasts are beamed northward through CBC's international service at Sackville, N. B. Although much ol the jjrogramming relayed is taped from CBC shows, daily sports, news and weather reports are specially prepared for the shortwave broadcasts. The progiams originate from CBC's trans-Canada Network, and tapes are played at staggered intervals to accommodate Canada's six time /ones. In this way, radio progiams reach listeners across the entire north for most of the evening hours. A second new shortwave service reaches listeners in northern Quebec, Labrador and Baffin Island. Ihe broadcast is a 15-minute bilingual transmission of news, commentary and sports. These listeners can also receive the other six hours of broadcasts. Arctic Station The (iiUTs northern service was established in l'J58 to jnovide coverage for the last major region of Canada without radio service. CHAK will be the eighth standard band radio station in this service when it goes on the air next month. According to the CliC, CHAK sets a number of "firsts" in Canadian broadcasting. Among them: It is the northernmost broadcasting station in North America. It marks the first time that the CBC has operated inside the Arctic Circle. It is the first Canadian radio station to broadcast regularly in the I'.skimo language. The new station will have a staff consisting of manager, technician, secretary and four announcers. Although the manager and technician will be veteran employees of CBC, the remaining staff will be recruited locally. At least one announcer will l)e an Eskimo. CHAK will be on the air 170 hours a Aveek. • • • 62 U. S. RADIO October 1960