U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000783
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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The top market-media men of MacManus, John & Adams, Michigan agency, winnowing out the best media to support their market coverage plan in an account solicitation. John B. Caldwell, Director of Marketing; Charles N. Campbell. Media Director (Consumer Products); Robert L. Garrison, Vice President and Account Supervisor (Consumer Products): David Raymond, Director of Merchandising; Vincent C. Skelton, Director of Research; Robert E, Britton, Vice President and Executive Director of Marketing, Media. Research, Merchandising. the best kept media secret — the media plan in an agency^ s account solicitation! "Mum'"s the word in new account media planning. No word leaks out. No selling leaks in. As you might suspect, SRDS comes into play every inch of the way as the varied opinions and impressions of the agency's decision makers are resolved. Grateful is the word for agency people's reactions when they find good, complete reviews of a medium's values in Service-Ads that supplement hasic information in Standard Rate listing and market data sections. Your representatives, your general promotion, all your selling actions (and your competitors') have implanted a variety of concepts in the minds of the agency men. But that's all in the past. The time is now. Time for buying actions. With competent, strategically positioned ServiceAds in SRDS YkJIA/ LA/I t^ LiLy^f Cx selling by helpinfi people buy ^f^ZyS Standard Rate & Data Service, Inc. iJxe national authority scrring the media-buying function C. Laury Botthof. President and Publisher 5201 OLD ORCHARD ROAD. SKOKIE. ILL , YORKTOWN 6-8500 SALES OFFICES-SKOKIE. NEW YORK, LOS ANGELES. ATLANTA ^, In OqP U. S. RADIO • October 1960 63