U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000785
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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When you buy 50,000 Watt WHDH, you get BOSTON plus 25 Key New England Counties! Weekly WHDH Penetration of 25-County New England Area* STATION PENETRATION MAINE 5 MAINE COUNTIES S N.H. COUNTIES R.t. S R.I. COUNTIES MASS. 5 OTHER MASS. COUNTIES BOSTON 5 BOSTON METRO COUNTIES TOTAL 25 COUNTIES PERCENT WHDH FAMILIES 63.3% 55,500 67.2% 68,600 49.6% 114,300 70.2% 120,100 76.4% 709,800 70.3% 1,068,300 *Latest area Pulse WHDH reaches 80% of the population that accounts for 81 % of ALL RETAIL SALES in Maine, New Hampshire, Massachusetts and. Rhode Island! Serving 1,520,300 Radio Homes On WHDH, your $70.00 spot buys all 25 key New England counties, at these pro rated costs: MANCHESTER >»«,»««««»»«»« • LAWRENCE LOWELL • BOSTON • • WORCESTER BROCKTON • TAUNTON COUNTY & CITIES 7o OF 25COUNTY POPULATION PRO RATED COST MAINE Cumberlond Portlond 3% J 2.10 Knox 0.5% .35 Lincoln 0.5% .35 Sagadohoc Both 0.5% .35 York Sonford Biddeford 1.5% 1.05 MASSACHUSEnS Barnsloble Hyonnis Barnstable 1% i JO Bristol Taunton Fall River New Bedford Attleboro 8% 5.60 Dukes 0.5% .35 Essex 11% 770 Lawrence Salem Lynn Newburyport PROVIDENCE ^'^ •FALL RIVER • NEW BEDFORD COUNTY % OF 25 PRO RATED & CITIES COUNTY POPULATION COST MASSACHUSETTS (Cont.) | Middlesex 21% iUJO Lowell Newton Everett Maiden Wolthom Nantucket 0.5% .35 Norfolk 9% 6.30 Brookline Dedham Quincy Plymouth 4% 2.80 Brockton Suffolk IJ.5% 10.85 Boston Chelseo Revere Worcester 2% 1.40 Worcester NEW HAMPSHIRE Belknap 0.5% i .35 Hillsboro 3% 2.10 Nashua Milford Manchester Merrimack 1% JO Concord Rockingham 1.5% 1.05 Exefer Strafford 1% JO Dover Portsmouth RHODE ISLAND Bristol 0.5% t .35 Kent 1.5% 1.05 Warwick Newport 1% 70 Newport Providence 11% 770 Providence Woonsockel Pawtuckel Washington 0.5% .35 Total 100% J70.00 ^^WHDH 50,000 watts 850 on the dial Represented Nationally by John Blair & Company U. S. RADIO October 1960 65