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rs and sellers of radio advertising
VOL. 4— NO. 11 NOVEMBER
1960
35 CENTS
inual Report Achievements
page 21
XSS STORIES
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page 31
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Mule Reports on Use of Negro Radio
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fPRIMES PUMP
page 41
RADIO
ir and Agency Rating Needs
page 4^
Uses Negrotadio Stations -Round Basis
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Meeting in
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any day!
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JOHN F. BOX Jr. A Texas Quadrangle Station Managing Director K-BOX Dallas KONO San Antonio Parker Daggett General Manager
K-NUZ Houston KXOL Ft. Worth
Sold Nationally by THE KATZ Agency, Inc
C. E. HOOPER FIGURES BALABAN RESEARCH PROJECTION
7 AM-6 PM Mon.-Fri. (Oct. -Dec); 7 AM-6 PM Mon.-Sat. (Jan. -Sept. I