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REACH THE BUYING
HOUSTON AUDIENCE AT THE LOWEST COST PER THOUSAND
'See KATZ for the August. 1960 PULSE and complete Audience Composition Story
24-HOUR MUSIC AND NEWS
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THE KATZ AGENCY.
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TEXAS QUADRANGLE
WASHINGTON (Cont'd from p. 12)
iiulude: Stations generally confine the editorial function to top manaj^eiiient, or the man in charge of i!ie news operation. In seeking out opposing views to their editorials, only one percent of the stations reported they do not seek ojjposing views; 15 percent said they actively seek opjiosing viewjjoints. There was almost complete agreement on the part of station management iliat editorializing is a decided "plus" in its effect on the station.
Local P. R. Program Aids Get a Thorough 'Airing'
Kee])ing close watch on its "Build Radio with Radio" campaign, the X.AB ha-, been reporting ■gratifying progress." John Couric, the organization's manager of public relations, said that there has been a "snowballing acceptance by member stations to provide crisp, hardhitting spot announcements prej)aied by N'AH. Broadcasters will soon be receiving piepared announ(enun(s on such s])ecializecl piogramming as sports results, popular nuisic, editorializing and farming. .Vccording to Mr. Comic, these were "heavy choices in a recent sur\ey of members on their preferences for futine s])()ls. " Oilur new aids in the ])rej)aration stage include a speech text called "Careers in Radio"; a booklet designed lor disiiihuiioii by stations among civic and Iralcinal organizations telling their publicity chairmen how to prepare news items for radio stations, and a study guide on radio to be distributed by member stations among women's organizations.
Engineers Blueprint Plans For Their 1961 Convention
1 he two receMlly-a])])i)inted sid)cominiuecs of the \.\B Broadcast Enginceiing Conference Connnittee are in the process of drawing up plans lor the 1961 meeting to be held next .May in W^ashington, D.C. It has already been decided that registrants a I the next Engineering Conference will attend luncheons specially arranged for them on all three days rather than the regular NAli convention affairs. One of the subconmiittees has been assigned tfie task of selecting nominees for the Broadcasting Engineeiing Awards. • • •
14
U. S. RADIO
Xovember 1960