U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000815
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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HOT ROD 6 to 10 AM MARY DEE 1 C AM to 1 PM FATMAN 1 to 4 PM The Nation's Best-Known Negro Personalities "Live" Here ! Metropolitan Negroes all across the nation know Mary Dee . . . Fatman . . . Bill Curtis. . .and the great Hot Rod! Now, working in the exciting atmosphere of what's ultra-modern facilities, they're at their best. They come "alive" to Philadelphia's vast— and still growing— Negro audience (now 686,000). what's line-up of stars represents 57 years of combined broadcasting experience. They know their audience as well as their audience knows them. They're PROS! Not neo-broadcasters selected for the sake of "keeping the overhead down." If your product requires SPECIAL HANDLING, in-depth selling, a force that reaches beyond canned E.T.'s (and every product aimed toward Negroes does), what's professional personality line-up is the ONE selling force in Philadelphia with the audience influence you need. Call Herb Schorr — TRinity 8-1500 — or any John Pearson office now! B«LL CURTIS 4 to 9 PM MARY MASON MARK HYMAN LOUISE WILLIAMS EMORY SAUNDERS 9 to 10 PM News Sunday 6 to Noon Sunday Noon to 6 PM Phila.31,Pa. Represented Nationally by John E. Pearson Company— New York • Chicago • Atlanta • Dallas • Los Angeles • San Francisco U. S. RADIO November 1960 (Suj)j)lcnirnt J). 7) 23