U. S. Radio (Jan-Dec 1960)

Record Details:

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NEGRO Community Programming SPANISH/PUERTO RICAN Programming of Whirl-Wind sales action WWRL NEW YORK DE 5-1600 *10:00AM-5:30PM **5:30PM-1 0:00AM # Negro Radio anijilc. has just iniiodiu cd an vulaiged nidcliandisiii^ program ihai is called ■Complete Selling." The station offers 16 different services to national advertisers. WHAT awards a budget of merchandising points commensurate with an advertiser's expenditure, losing a 13-\veek base, the station allots a mininunn of 150 points for a $1,000 outlav and a niaxinunn of 7.50 points tor a .S5,000 drive. The various merchandising services carry different j)oiul cjualifications. For example. .\cme Marlcets' displays, 750; in-store broadcast interviews, 100; new product marketing assistance, 150; mailings lo iiadt', 50: taxicab posters, .S75. • • • ON THE DAY of an in-store appearance, disc jockeys of KDIA Oakland, Calif., spend two hours or nnore in the store taping interviews with customers, giving prizes and helping to sell sponsors' products through merchandising. GRAND PRIZE WINNER of Pet Milk Co.'s gospel singing contest is Sadie Louise Reed (second from r). She is met at the airport upon her return from Chicago by (I to r): Willie McKinstry, WJLD Birmingham announcer; Mrs. Martha Wynn, Pet Milk home economist, and Mrs. Maggie Simmons. WJLD held local contest on behalf of Pet Milk. NOW 1000 WATTS Programming to Pittsburgh's 250,000 Population Negro Market SIR WALTER RALEIGH ^?^ BILL POWELL ! i" r^ PORKY CHEDWICK SUNNY \^ JIM CHARLES GORDON News Director ALEXANDER MARTIN NOW 1000 WATTS ON 860 KC WAMa PITTSBURGH 100% Negro Programming .BERNARD HOWARD. NAT'L. REP. 30 (Supplement p. 14) U. S. RADIO November I960