U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000827
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Station No. o/ Hrs. Negro % of Total Programming Weekly ^/eekly Schedule SOUTH CAROLINA WLSC Loris WATP Marion 30 30 33.3 33.3 Up to 25 Percent ALABAMA WAUD Auburn WTCB Flomaton WJOI Florence ARKANSAS KBLO Hot Springs FLORIDA WTRR Sanford INDIANA WWCA Gary KENTUCKY WMLF Pineville LOUISIANA KAOK Lake Charles* KLIC Monroe 25 10 20 8.5 21 Not Reported 1:15 18 10 13 20 31 22 1,053,870 NEGROES $1,117,793,000 SPENDABLE INCOME THE PIEDMONT PACKAGE (111 North Carolina, of course) WAAA WSRC Winston-Salem, Greensboro, Durham, Raleigh, High Point Call Bob Dore for <1is<*oiiiit details MARYLAND WITH Baltimore MICHIGAN WMRP Flint MISSISSIPPI 27 6.5 19 10 WCPC Houston 14 18 WAPF McComb 10 12 WSSO Starkville 7 6 WROB West Point 23 20 NORTH CAROLINA WCNC Elizabeth City 24 20 WFAI Fayetteville 24 14 WELS Kinston 10 12 WGTM Wilson 17 13 OKLAHOMA KMUS Muskegon SOUTH CAROLINA WAWS Anderson WSSC Sumter WALD Walterboro TENNESSEE WKXY Knoxville TEXAS KMHT Marshall KJBC Midland KMAC San Antonio VIRGINIA WBRG Lynchburg WSSV Petersburg 12 26.5 24 10 19 20 8 15 21 16.5 12 15 18 18 18 14 20 6 STORIES (Cont'd from p. 32) Dollar Store — King's Dollar Stores, a large regional chain, opened a newstore in Shreveport, La., last August ]. Their only radio effort was KOKA Shreveport, although much more money was spent in newspaper ads to reach the white market. Alter 10 annoimcements Wednesday afternoon and six Thurschiy morning before tlie 9 o'clock opening time, the station reports, Negroes oiuniunbered whites by about 50 to 1. Canned Milk — (larnati.iu .Milk uses fi\ c cjuarier hours a week on W'ABQ Cleveland. The radio buy features the station's female personality, Valena Minor Williams, who is presented as the mother of a real Carnation family. WABO conducts special weekend promotions in various stores. Some of these have been successful enough, the station reports, to move over 125 cases of Carnation Milk in a single store during a twoday period. • • • SUCCESS REPEATS ITSELF.' In the Baltimore Negro market of 380,000 . . . W-E-B-6 IS AQAIN/ In every Pulse segment . thruout the broadcast day W-E-B-B is NUMBER 1 Source ; Negro Pulse, May 1960 W-E-B-B 100% Negro programming 5,000 watts • 1360 kc Baltimore 16, Md. Represented by Bernard Howard & Co., nc. 20 E. 46th St., New York 17 oxford 7-3750 U. S. RADIO No\ ember 1960 (Supplement p. 19) 3,")