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"FOOTBALL was never like this," exclaims Roger Carroll (I.) KMPC Hollywood, as he passes the pigskin to make Helen Zagorsky "Miss Football I960." She won station contest, and will rule over I960 football broadcasts.
COMEDIAN Don Rice (c.) entertains KFMB San Diego guests after "Operation Jet Scan." San Francisco agency people flew over KFMB coverage area in Pacific Southwest Airlines plane. To right of stewardesses is Don Ross, KFMB's program director.
RADIO DAY luncheon at Los Angeles Advertising Club brings together guest speaker Bob Light (c), president of Southern Califfornia Broadcasters Association, Bob Andrews (I.) KBIS Catalina station manager and J. Neil Reagan, McCann-Erickson v. p.
CARNATION BOUQUET goes to Ginny Conway (I.), McCannErickson, New York, at 25th anniversary cocktail party given for buyers at New York's Hotel Roosevelt by KWK St. Louis and WEMP Milwaukee. Others are (I. to r.) Lou Kennedy, Kenyon & Eckhardt, John Curran, McCann-Erickson and Bill Jones of Station KWK.
GRAND OPENING of Martin's Paint Store, Levittown, N.Y., gets send-off help from Bob Callan (I.) and Joe O'Brien of WMCA New York. They broadcast direct from the store to give the opening sparkle for customers bent on "painting it up" with bargains.
AGENCY MEN Jack Levins and Pete Schulte, Ted Bates Inc., New York, get honorary citizenship papers from Christopher Columbus. Miss WOOL Columbus (c.) guided him throughout New York on Columbus Day, started with 5th Ave. parade, ended with agency tour.
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