U. S. Radio (Jan-Dec 1960)

THROW M NS ROW! ^ WITHIN A STONE'S OF COMMUNICATIONS One of New York's most desirable locations MADISON AVENUE AT 52nd STREET ^ ^i S usi liii-^" !. ^'T r t ^' A Bigger and Better HOTEL Just steps from anywhere . . . now with 500 individually decorated rooms and suites — and completely air conditioned. The magnificent new 17 E. 52 St. Your rendezvous for dining deliberately and well . . . open every day of the week for luncheon, cocktails, dinner, supper. STATION LOG (Cont'd from p. 54) gnettes" from bolh listeners and advertisers. A school Inis safety program has been inaugurated by VVSEN Baldwinsville, N. Y. Master schedules of bus operations in five suburban school districts in the Syracuse area aid in pin-pointing exact locations of buses when announcements are aired. Motorists are cautioned to watch for buses unloading pupils. The program, sponsored by a brake repair service, originated when VVSEN learned that the five districts transport 2-4,000 pupils daily, picking many of them up on heavily traveled main highways. ► Public Service A move to establish closer contact with community problems was made recently by WBAL Baltimore. The station formed a Community Advisory Council to stimulate public service coverage. Council members include Gov. J. Millard Tawes, Mayor J. Harold Grady of Baltimore and various religious leaders and heads of civic groups. The council will keep the station informed of pid^lic service needs through meetings and special contact during the year. Another station tapping sources of public service, WJBK Detroit recently enlisted ideas from local citizens. The station invited more than 100 Detroiters — 250 business, labor and civic leaders as well as 300 lay citizens— to select the most vital civic needs of the community. WJBK's community projects department will take cues from the replies for special public service programs. Newfoundland's three school districts started the semester this fall with full rosters of teachers after a six-month teacher's exchange program on CJON St. John's, the station reports. Over 600 applicants lesponded to the broadcasts of schools seeking teachers and teachers seeking jobs. A weekly series of broadcasts by public schools in Norfolk, Neb., marked its 35th anniversary on WJAG Norfolk this fall. The series went on the air in 1925 at the urging of Dr. Allen P. Burkhardt, superintendent of schools, the station reports. • • • CONFECTIONS SWEETMEATS Candidly, can you think of anything sweeter than a 952% increase in business? That's how much candy and confections advertising alone has increased in only three short years on WPAT. What a comfit we are to the men who make and market America's finest confections! Or any other product, for that matter. Our music, so sweet, so low. provides the perfect setting for your sales message. Dexterously designed to delight listeners throughout 31 counties in New York, New Jersey, Pennsylvania and Connecticut, it's the most mellifluous sound in America's largest market. And how it sweetens sales! Ask the makers of America's leading confections. Ask Fanny Farmer, Ferrara Candy, Loft Candy, The Ro.xo Candy Company, Schrafft's (Frank G. Sliattuck Company) and William Wrigley. In three short years, all of them have advertised on WPAT ... the station with the flavor of success. ^WPAT WPAT-FM U. S. RADIO November 1960 55