U. S. Radio (Jan-Dec 1960)

BPA memo Houston Media Unite To Promote Sixth Largest City In a rare spirit of cooperation, eleven Houston, Tex., media, including seven radio stations, teamed together recently to promote Houston's new position as the sixth largest city in the country. Houston stations in on the procession were KCOH, KILT. KNUZ. KPRC*, KTHT, KTRH and KXVZ. who shared expenses lor the national advertising campaign with The Houston Post and three television stations. Prime targets ol the two-month campaign were national advertisers, space and time l)uyers, who were told ol Houston's new position through wide meilia coverage. Ads appeared in The New York Times and seven major advertising trade magazines. Outdoor and direct-mail played a part in disseminating the news of Houston's rise to "No. fi," the position reached after 1960 Census tabulations. Desks ot time ar.d space buyers were Hooded with six-inch steel rulers carrying the Houston message. To denote each inch, the rulers Ijear a "()" instead of the usual designation of progressive mnnljers. For its outdoor campaign, the Houston group went right to the heart of Times Scjuare, New York, jnnchascd space on a 68 by 12 toot bulletin lioard. The board was seen by millions ot passers-ln, including time and space buyers, from the World Series through Election Day. Gulf State .\dvertising Agency, Inc., Houston, represented the media group. High in the Sky, He Gets Response from 150,000 11 Ted Krowii. W'.MC.M New York, thought cars had wings, he last mcjulh found out il they coidd ily. He was suspended lor six days, three hours and ,S1 minutes in a 19(")1 station wagon, held 50 leet from the groinul by a giant construction crane. From his precarious perch, he told listeners on his morning show that they could have the station wagon Iree il they guessed how long he would stay up. Over 150.000 entries were recei\ccl Irom listeners and visitors to the site, according to the station. 'Piggy Bank' Contest Draws Heavy Mail for Coins More than 1.51)0 cards and letters each week Hooded the desks at VVFBiM* IndianajKjlis, reports the station, in its recent "Piggy Hank" contest. During each of WFBM's four disc jockey jjrograms, an assortment of coins was drojjped into the piggy l)ank. Listeners were asked to guess how much money would be in the LINING up to sign contracts for joint campaign to promote Houston as the nation's sixth largest city are (seated, I. to r.) Jim Richdale, KHOU-TV; Leon Jaworski, president, Houston Chamber of Commerce; W. Howard Baldwin, The Houston Post; Hal Vester, KTHT; (standing, I. to r.) Seymour Cohen, Gulf State Advertising; Bobby Meeker, KCOH; Cal Perley, KXYZ; Frank Stewart, KPRC; Willard Waldbridge, KTRK-TV; Tom Jacobs. KTRH; Kirt Harriss, KPRC-TV; Bill Weaver, KILT; Dave Morris, KNUZ; and Adie Marks, Gulf State Advertising, group's agency. bank at the end of a month. The winner who came dcxsest won the bank and cash. Each time coins were dropped in the bank, their denomination was aimounced, the station says. Air Media Form Association, Spur Local Retail Sales Ciompeling stations in Mediord, Ore., recently locked arms to loini the Hroadcast Media Association, an alliance to stimulate sales through cooperative ellorts. First project of the live radio stations and cjne tv outlet was a recent two-hour simulcast to promote the Fall Greater Mediord Harvest Festival, an ainnial sales event sponsored by Mediord merchants. Radio stations involved in the sinudcast, all members of the HM.\, were KMED, KHOY, KDOV, KVVIN and KY|C. They simultaneously i)roadcast music and eniertainnienl, dedicating valious segments to fringe commimi(ies within listening readi. Connnercial time was sold to the Greater Mediord Retail Merchants' Association, as well as to local businesses. Messages promoted the values on sale during the festival. Holh merchaiUs and i)roadcasters Avere enthused with residts, according to Ray fohnson, KMED general manager and secretary-treasiner ol the HMA. Station's Exhibit Booth Center of Heavy Balloting W'lII'.G Ganlon, ()., added an extra touch ol promotion to its dis])Iay l)()oth at the city's recent Decade of Progress Ex])osition. Visitors who legistered at the booth got a chance to l)icl lor an am-fm radio by guessing the number of public service announcements WHBC broadcast during the 1950's. Nearly 25.000 people sioj)]jed to make an estimate in an attempt to come closest to the actual number, 71,007, the station reports. • • • *Denotes stations who are members of BPA (Broadcasters' Promotion Association) 56 U. S. RADIO November 1960