U. S. Radio (Jan-Dec 1960)

Program Services tities from 25 to 100. Cost of the albums runs to approximately fl.OO per album. Albums cover the repertoire areas of popular, country, classical, semiclassical, jazz, opera, continental, band concert and march, rhvthm and blues, religious, diihlren, folk and chorale. Record Source was formed earlier this year and is a division of ScoltTextor Productions Inc. Hal Cook, president, was a sales executive with several major record manufactiuers previous to his association with RSI Over 500 records are listed in a catalog from w^hich a station may aclect for its programming. In addition to the yearly subscription service, popular albums are available on a basis of 10 new records a month, classical albums on a basis of five new selections a month. • Programatic Broadcast Service, a division of Muzak, New York, produces up to 24 hours a day of automatic musical progrannning. Programatic supplies the automated equipment as well as a monihly package of tapes. Each program unit is eight hours in length, with each hour divided into quarter-hour blocks. Each quarter-hour contains 13 minutes of music and two minutes of commercial time. The music repertoire includes more than 10,000 selections, featuring the all-time favorites of adult listeners, plus new recordings ol ( iiirent adult favorites. Provisions are made for the aiuo matic injection of commercials, call letters, time signals. There are three optional plans for program in'cc tion: I) at both the mid-point and the end of every quarter-hour, of anv length the station desires. Programatic music fades in at the conclusion; 2) Proglamatic cuts in and out of pre-recorded local programs and network lines at pre-determintd times during the day; 3) automatically switch back and forth between program music segments and "announce" segments of any length. Programatic cadi month supplies 18 dincrcnt eight-hour music tapes for use during a 36-day period. With each suj)j)ly of tapes goes com])lete information on titles, artists, music clearance and timing. Purchase price of Programatic is $3,145, or it can be leased at a cost of §115 a month. The monthly charge for the tape service is based on market size and varies from $200 to $400. • RofTman Associates, New York, is currently distributing three programs and has a fourth in pioduction stages. Adventures in Jobs, a 4 5-miniitc I^rogram of interviews with people from various occupations of unusual interest, has openings for two-and-ahalf minutes of commercial time. The show is available in either script or transcription form for a mininunn cost of $25 and maximum $100. Business Clinic of the Air, a hallhour progiam suitable for once-aweck broadcast, touches on subjects such as how to start in business, how to advance in business and other guides to success. The show's price runs from $50 to $200, depending on the size of the market. Cocktail Party, a 15-minute piogram, covers interviews with hosts and hostesses of celebrity cocktail jxarlics. Taj)ing is done at the party. Each ol the Roffman programs is sold on a 13-week basis. • \V^orld Hioadcasting Inc., Piiiiadelpliia, is continuing its emphasis, started two years ago, on production of conmicrcial features. The latest series added to the World ])ackagc is Singing, Sellitig Sentences. The "sentences" are usable by a variety of advertisers, giving broadcasters a singing phrase with four voices and instrumental backing. Moie "sentences" are in production loi evpan sion of the service. Coming up in February is a new series entitled Activators, which are big band "stings" in the modern manner. They provide stations with fidl-hand flairs and flourishes iisu.dly associated with blue chip sponsor's cominercials. Activators will be available in varied lengths. • • • THE SOUND THAT SELLS DAYTON • 3rd Largest Market in Ohio • Nation's 32nd Radio Market • 23rd in Nation in Buying Power Buy WING and you buy Dayton! WING carries more national and local advertising than any other Dayton station, because WING delivers more audience and sales! 120 U. S. RADIO AIRFAX 1061