U. S. Radio (Jan-Dec 1960)

Record Details:

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Lady Borden has Victor Borge on a spot ... in fact, on several spots, because spots are good for sales. And Victor Borge's good for spots — especially Lady Borden Ice Crteam Spots. It's another example of how the Spot Medium has gone big time. Successful advertisers like Borden's know the power of spots well placed . . know the wonderful flexibility. Most likely you should be using the spot medium right now. Call your nearest ^^^ H-R salesman. He's an expert ^^^^^iTdevision, inc. on spot and will show you how ^^^'^^^^^^ Representatives spot will work for you.