U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
0007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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75% of Iowa's retail sales are made in areas covered by 50,000 watt WHO RADIO! DES MOINES is the heart of Iowa. It is the state's largest city. But its Metropolitan Area accounts for only about 9% of Iowa's retail sales. In addition to Des Moines, there are seven other important metropolitan areas in the state. Together, these eight metropolitan areas account for approxi IOWA POPULATION-DOLLAR DISTRIBUTION Population % of Store Population CSI % of State's CSI Retail Sales ($000) % of State's Sales Des Moines Metro Areas 284,200 9% 581,160 12% 401,903 11% Iowa's 8 Leading Metro Areas including Des Moines 943,600 33% 1,832,792 38% 1.259,097 36% Remainder of Iowa 1,904,400 67% 2,975,489 62% 2,286,754 64% mately 38% of Iowa's consumer spendable income. This means approximately 62% of Iowa's retail sales are made outside of any metropolitan area. WHO Radio serves more than 800,000 radio homes in 96 of Iowa's 99 counties (plus a number of counties in neighboring states) . 75% of all retail spending in Iowa is done in the areas you reach with WHO Radio. This remarkable area is WHO's "Iowa PLUS" . . . America's I4tb largest radio market! WHO Radio is alert, alive, aggressive! It belongs on any list designed to cover as much as the 14 largest radio markets. Ask PGW for all the supporting data. (Source: SRDS — Oct. 1, I960) WHO for Iowa PLUS! Des Moines . . . 50,000 Watts NBC Affiliate WHO Radio is part of Central Broadcasting Company, which also owns and operates WHO-TV, Des Moines; WOC-TV, Davenport Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager Peters, Griffin, Woodward, Inc., Representatives U. S. RADIO • January 1961 1