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airwaves
Radio s Barometer
Spot: A significant change in the representative field i-. due to go into effect at the start of next month. At that lime, the sale ol Headley-Reed to the Boiling Co. will become effective. The sale price has been estimated to be over 8500,000.
156,394,000 Sets in Use
15,000,000 Fm Sets in Use (NAB Research)
40,387,000 Car Radios (RAB est.)
1,468,847 Sets Made ( November — EIA)
3,538 Am Stations
801 Fm Stations
Network: The Pepsi-Cola Co. continued to hold its numbei one position as the top network advertiser in terms of total home broadcasts delivered, according to A. C. Nielsen Co.'s monthly index for the period ending October 2. The firm used 379 broadcasts for a total of 138,301,000 home broadcasts delivered. Chevrolet-General Motors maintained its number two standing, and the Frito Co. moved into the third spot after having placed ninth in the previous four-week period. Pharmaco Inc. and Time Inc. filled out the top five positions. The three network leaders in total commercial minutes delivered, the Nielsen report shows, were Chevrolet-General Motors, Pharmaco and Time. Ligget Sc Myers Tobacco and Sylvania Electric Products rounded the five leaders in this category.
Local: Three stations — KNX Los Angeles, WEJL Scranton, Pa. and KSAN San Francisco — report increased billings. KNX sales for 1960, according to Gordon Mason, sales manager, showed an increase in local sales of 18 percent, and an over-all increase of 11 percent over 1959. The station also set a new record for orders booked in one week during December, Mr. Mason reports, reaching a total of S225.000. In another year-end report, WEJL states that its 1960 billings showed an increase of 17 percent over the previous year. Billings at KSAN during 1960 also showed a rise when compared to 1959. According to the station, there was a 20 percent boost in business.
Stations: The number of am and fm stations on the air at the end of November totaled 4,339, an increase of 29 (12 am and 16 fm) over the previous month.
Commercial AM Commercial FM Stations on the air 3,538 801
Applications pending 621 61
Under construction 112 211
Sets: Total radio production in November was 1,468,847, including 491,026 auto receivers, according to the Eelectronic Industries Association. Total radio production for 11 months in 1960, was 15,604,784, including 5,911,305 auto sets. This represents an increase in total radio production of almost 1.5 million units as compared to the same period in 1959. Total radio sales, excluding car radios, was 941,521; 11 month total was 8,326,275. Number of fm sets produced in November was 86,323. The 11-month cumulative figure for fm production was 852,329. Totals for the same period in 1959 were 480,894.
U. S. RADIO • January 1961
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