U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
00023
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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jam .my The Minneapolis Grain Exchange, one of the nation's largest cash grain markets, is the scene of a WCCO farm market report. Here, Associate Farm Director Jim Hill interviews an exchange official. Farm Radio Third annual U.S. Radio survey reveals many changes in programming content and format, and growing advertiser acceptance Also see: • List of major national and regional farm radio clients p. 24 • Farm advertiser use story p. 26 • Capsule farm success stories p. 30 "There are a dozen different products that you could sell to the great benefit of your farm listeners — to the great benefit of the whole area." This statement on the influence of farm radio was written not as a sales inspiration memo from a general manager to a sales manager, but by a regular farm advertiser to a farm station urging it to bring to the attention of farmers, for their own betterment, the product messages of the many new developments in the field of agricultural science. The writer of the letter, Roswell Garst of Garst 8c Thomas Hybrid Corn Co., whose personal reputation is known the world over, commented to WOW Omaha on the effectiveness of the station for his products and then took it to task for not bringing U. S. RADIO • January 1961 17