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Trends in Programming
RTES Round Table session on February 23 will feature second annual radio-only meeting; panelists will present changes and new developments in programming
Innovations and trends in radio programming will be featured ;it the Radio &: Television Executives Society's second annual radio-only Round Table luncheon next month.
Date of the session is Thursday, February 2.1. Place: Hotel Roosevelt, New York.
In what is now an annual event, the RTES for the second year in a row* w ill devote this monthly Round Table meeting to radio exclusively. This year's subject, "New Trends in Radio Programming," will deal with the forward strides radio is making at re-shaping programming content and format in cities across the country.
Many regard the programming developments in radio over the past year as among the most significant in recent memory. More effort and air time devoted to news; increased editorializing; better balance to music, and development of "talk" and information fare are among the many things that are happening.
The meeting will feature a panel of four key radio executives who will cover different aspects of pro
gramming.
The panel will comprise:
• Robert Hyland, general manager, KMOX St. Louis, who will deal with the station's afternoon "talk" concept which has achieved much recognition: he also is expected to comment on editorializing.
• Frank Gaither, general manager, WSB Atlanta, who will talk on the general concept of radio programming with particular emphasis on radio in the public interest.
• A representative of the Storer Broadcasting Co., who will explain the group's new "beautiful music" concept which it recently installed at three of its stations.
• Gordon McLendon, McLendon Stations, who will discuss changes in the popular music concept.
Presiding at the radio session will be Al Shepard, sales manager, Select Station Representatives and member of the RTES board of governors, and Ed Reynolds, assistant director of
Presiding at the RTES radio-only Round Table session will be Al Shepard (r.j, member of the RTES board of governors, and Ed Reynolds, chairman of the Round Table committee.
press information, CBS-TV, chairman of the Round Table Luncheon Committee. Mr. Shepard will moderate the panel session and Mr. Reynolds will introduce it.
RTES intends to make this year's session a dramatic experience. During lunch, each panelist will be able to play a five-to-eight-minute tape demonstrating the area of programming with which he is concerned.
Then, following lunch, eight minutes will be allotted to each participant to explain his views. After this, the discussion will be thrown open to the floor for questions. Any or all of the panelists will be permitted to answer the questions in true round table fashion.
Special mailings as well as personal calls by RTES members are expected to produce a heavy attendance of ad agency personnel.
"RTES believes that programming is the most important area in radio and the one that is undergoing great development," states Mr. Shepard. "This session will demonstrate radio's vitality, initiative and impact to advertisers and to the American public." • • •
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U. S. RADIO • January 1961