U. S. Radio (Jan-Dec 1961)
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17. S. It MHO
EDITORIAL INDEX
JULY 1960 — DECEMBER 1960
ADVERTISERS
•fBulova Watch Co.
Consolidated Ro\al ('hemical *tE. I. duPont de Nemours *tGrosset & Dunlap *tJohn Hancock Mutual Life
Insurance Co. *'iilarper's Magazine *tHire's Root Beer *tMary Ellen's Jams & Jellies *tPet Milk Co.
*tMountain Valley Water Co. Oldsmobile
Rek-O-Kut's FM Success Swiss Cheese Association
Mo. Pg.
Aug. 29
Sept. 39
Oct. 32
Oct. 28
Aug. 29
July 37
Sept. 25
Sept. 32
Nov. 36
Nov. 41
Oct. 41
Aug. 64
Oct. 58
AGENCIES
N. W. Aver s Princess Phone
Commercials Sept. 46
*tBBDO's Telar Success Oct. 32
D. P. Brother on Oldsmobile Buy Oct. 41 *fFriend-Reiss' Grosset & Dunlap
July
Nov.
Sept. Oct.
Success *tJoe Cans' Harper's FM
Campaign *tGardner's Pet Milk Campaign *fGuild. Bascom & Bonfigli's Regional Campaign for Mary Ellen's Jams *Katz Advises Stations on Na tional Spot Sales *tMaxon's Radio Course for Hires Sept. *tMcCann-Erickson's Bulova
Watch Campaign Aug. *tMcCann-Erickson's Strategy for
John Hancock Aug. MacManus, John & Adams on
Compact Cars July Reach McClinton's Timebuyer on
FM Buys Nov. Tilds & Cantz's Cantz on Listener
Apathy Aug. Pete Winters Assoc. Examine Station Image
Oct. 28
ASSOCIATIONS
37 36
32
26 27
29
29
68
62
63
Nov. 61
Mo. Pg.
BAR Hourly Listener Breakdown Sept. 23 K \B-I'ulse Study on Audience
Characteristics Oct. 26
RAB Management Conferences July 5 RAB "Sound Selling in the
Sixties" Presentation Sept. 53
RAB Speaker Service July 66
RAB on Single Rate Policy Sept. 7
BROKERS
* Broker's See Big Year Sept. 35
BYLINES/SILVER MIKES
LeRoy Collins William Field Walter Guild Arthur Hull Hayes William Hoffman Jr. William K. McDaniel George C. Neumann Charles F. Rabell Marvin Richfield Jack Walsh
CANADA
BBG Announces Rules Change Aug. 67 Broadcasters Ask Liquor Code
Changes Sept. 57 CBC Fxpands in Canadian North Oct. 62
CBC Programming Philosophy July 70 Sociologist Finds Radio Impact
High Nov
Mo. Pg.
Nov.
15
Sept.
39
Sept.
16
Oct.
18
Aug.
43
Aug.
20
Nov.
44
July
13
Nov.
11
Oct.
41
COMMERCIALS
AT&T's Commercials for
Princess Phone Sept. Carlsberg Beer's "Quaffmanship"
Commercials July Jazz in Commercials Nov. Jingle Impact at Production Line
Price Aug. Relationship between Jingle
Producer and Agency Oct.
FOREIGN RADIO
66
46
62 52
60
48
AAAA Report on Spot Radio
Oct.
56
Australian Radio
Aug.
33
NAB Annual Convention
July
12
Mexican Radio
Aug.
34
NAB Award Handbook NAB Financial Survey
Sept. Aug.
14
15
FM RADIO
NAB Board Sets Goals
July
12
Concert Network
July
30
NAB Opposition to FCC
Equipping an Fm Station
July
33
Suspension Power
Aug.
15
FM Buys in National Campaign
Nov.
62
NAB on Radio News
July
11
FM Car Radios
July
34
*NAB Survey of Public Service
FM Equipment
July
32
Programming
Oct.
37
FM Gets Swiss Cheese Promotion Oct.
58
NAFMB Formation
July
27
Fm Station Key
July
45
*NRA Formation
Nov.
22
Heritage Stations
July
38
NRA Research on Negro Market Sept.
7
New FM Auto Radio
July
5
RAB Back-to-School Campaign
Aug.
61
Fm Representatives
July
30
RAB on Building Supply Market Sept.
7
FM Success Stories
July
40
RAB Department Store
QXR FM Network
July
30
Campaign
Oct.
54
Receivers
July
34
RAB on Fall Buying Trends
Sept.
22
Rek-O-Kut's FM Success
Aug.
64
Sept. July
Nov. July
Sept. Sept.
55 25
12 I I
12
29
Station Managers View FM ♦Yearly FM Survey
GOVERNMENT
FCC Controls on Programming FCC on Daytime Broadcasting FCC on Political Broadcasts *Voice of America Gets Louder See Washington every month
GROUPS
Peoples Broadcasting Views
on Radio Nov. 49
Westinghouse Approach to Radio Oct. 45
PRODUCT CATEGORIES APPLIANCES
Air cooler Appliance dealer Appliance dealer
Nov. 85 July 65 Sept. 51
AUTOMOBILES AND ACCESSORIES
Automobile dealer
Aug.
60
Automobile dealer
Nov.
58
Automobile dealer
(Fm)
July
42
Automobile dealer
(Negro
appeal)
Nov.
31
Import dealer
July
65
Oldsmobile
Oct.
41
tTelar anti-freeze
Oct.
32
DEPARTMENT STORE
Department store Aug. Department store (Fm) July Department store (Fm) July Department store (Negro appeal) Nov. Sears, Roebuck & Co. Sept.
FASHIONS, CLOTHING
Hosiery (Fm) Shoe Store (Fm) Shoes (Negro appeal) Women's Fashions
July July
Nov. Nov.
HOME FURNISHINGS
Draperies Nov.
60 43 42 31 51
42 42 31 58
FOOD AND BEVERAGES
Beer (Fm) July 40
*tBottled Water
(Mountain Valley Water Co.) Nov. 41
Bread (Negro appeal) Nov. 31
♦tCanned Milk (Pet Milk Co.) Nov. 36
Cheese (Swiss Cheese Assoc.) Oct. 58
Food Broker Oct. 53
Ice Cream (Fm) July 43
*t Jams, Jellies (Mary Ellen's Inc.) Sept. 32
*tRoot Beer (Hires) Oct. 24
Wines Nov. 32
31
* Indicates feature length article — f Use Story
40
U. S. RADIO • January 1961