U. S. Radio (Jan-Dec 1961)

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Mo. Pg. Furniture store Sept. 51 Purnitore store 'Negro appeal) Nov. 31 1 \ 1 1 ir rniTinjlflv In .mi i y 40 INSURANCE Insurance company (Km) July 45 ' i.lohn Hancock Mutual l.ile Insurance Co. Aug. 29 INVESTMENTS Investment securities (Fin) July C/l JEWELRY, WATCHES Jewelry store (Fm) July 40 *f Bulova Watch Co. Aug. 90 PUBLISHERS *tGrosset & Dunlap Oct. 28 *i'llarper's Magazine July 37 Magazines (Fm) July REAL ESTATE Real Estate broker (Fm) July Or Real Estate broker (Fm) July 45 Real Estate broker (Negro appeal) Nov. 31 RECORDS, RADIOS, HI-FIDELITY FM Radios July 40 Hi-Fidelity Sets July 42 Record Distributor (Fm) July 42 Record Store (Fm) July 40 TOILETRIES Krank's Shave Kreem (all-night radio) Sept. 39 Hand lotion July 65 Soap Nov. 32 TRAVEL Airline July 42 Tours Aug. 60 Travel Bureau Aug. 60 Snufl Stationery (Fm) Supei in. ii kel Theatres NETWORKS : Audience Promotion ABC's Flair tABC's Crosset & Dunlap Campaign I US Modifies P< P ( 'onvention ( lovcrage Mo. Pq. Nov. 32 July 54 Nov. 58 Nov. 35 Aug. Aug. Oct. Sept. Aug. MISCELLANEOUS *How Simplify Rate Cards? Spot Radio Figures — 1959 RADIO SERVICES Kinco's Monitoring Service Aug. Nov. Julv 37 66 28 56 51 PUBLIC SERVICE Public Service Programming Survey by NAB Oct. 37 PROMOTION, MERCHANDISING, SALES TECHNIQUES Network Wulience Promol ion Vug. II RAB Department Store Campaign Oct. 54 RAB liack-lo-Scbool Campaign Aug. 61 RAB "Sound Selling in Sixties" Presentation Sept. 53 RADIO EQUIPMENT Automation July Equipping an FM Station July *FM Equipment July FM Car Radios July FM Receiver Line Expands Sept. Granco Auto Radio July RAB Transistor Study Nov. RADIO RATES AND EXPENDITURES 33 33 32 34 55 5 59 25 3 AT&T's Princess Phone Sept. 46 REPRESENTATIVES Cleaner July 40 Avery-Knodel on Rep Advances Sept. 53 Dollar Store Nov. 35 CBS Radio Spot Sales Audience Exchange and Lithographs July 42 Mail Study Aug. 5 General Supply Oct. 53 Fm Representative Raises Home Service Oct. 53 Commissions Aua. 5 Hotel July 40 Fm Representatives July 30 Pianos July 42 Feltis/Dove/Dever/Cannon's Public Utility July 54 Marketing Service Aug. 62 Restaurant Sept. 51 Katz News Exchange Sept. 53 Restaurant (Fm) July 44 Meeker Unites Stations for Savings & Loan July 43 Group Buy Nov. 7 Savings & Loan Oct. 53 NBC Spot Sales Study of Service Station Nov. 31 Station Merchandising Nov. 60 Mo. Pq. National Time Sale' Gordon on Alaskan Hadio July 67 •PGtC NieUen Study of National Spot Radio Oct 26 P(.W Launchei Car A a Nov. 7 Petry "Shift-Time" Study Sept 23 Spot Time Sab s [nc. Formed Sept. 53 RESEARCH Automobile DiiwriL' Studied s, (,| ;,;> Proadcast Hesrarch Changes Proposed No\. f,i', Collins Radio Study of Radio Income July 5 Hooper on FM Audience Inly 26 Kinco Monitoring Service July 57 N \B Financial Survey Aug. 15 NAB Editorial Survey Nov. 12 N \i; Public Service siiim^ Oel. 37 Nielsen I'l.W National Spot Study Oct. 26 Nielsen's NCS '61 Survey Aug. 68 * Pulse "Advertiser Area'' Concept Aug. 41 Pulse CountryWestern Mu-ie Survey Oct. 64 Pulse's 16 FM Studies J,,iy 27 RAB-Pulse Audience Study Oct. 26 RAB Study on Transistors Nov. 59 Sindlinger Auto Market Study Sept. 58 Sociologist Studies Radio in Canada Nov. 66 Station Merchandising Survey Nov. 59 SALES •Outlook for Radio's Fourth Quarter Sept. 21 SPOT RADIO FCC Figures for 1959 Nov. 3 PGW— Nielsen Study of National Spot Radio Oct. 26 TIMEBUYERS D. P. Brother Timebuyer Explains Auto Buy Oct. 41 SPECIALIZED RADIO FARM RADIO Peoples' Broadcasting Views on Farm Radio NEGRO RADIO Negro Station Key *Pet Milk Co. Negro Radio Strategy *Third Annual Survey on Negro Radio Nov. 49 Nov. 34 Nov. 36 Nov. 21 Index to December Airfax Issue ADVERTISERS Pg. Pg. Pg. Fonda Container Corp. 70 National Spot Advertisers (A Listing) 51 The Frito Co. 71 Paramount Pictures 79 Air France 64 Grosset & Dunlap 72 Pet Milk Co. 81 Borden's Jingle Copy 110 Hamilton Watch Co. 73 Switzerland Cheese Assoc. 82 Bulova Watch Co. 65 John Hancock Mutual Life Ins. Co. 74 Texaco 83 C hampion Spark Plug Co. 66 Harper's Magazine 75 Twentieth-Century Fox 79 Charms Candy Jingle Copy 110 Charles E. Hires Co. 76 Wm. Underwood Co. 84 Columbia Pictures 79 Howard Clothes, Inc. 77 United Artists 79 d-Con Co.'s Rodenticide 68 Mary Ellen's, Inc. 78 Universal-International 79 E. I. duPont de Nemours & Co. 69 National Biscuit Co. 80 Western Mineral Products Co. 85 Indicates feature length article — f Use Story U. S. RADIO • January 1961 11