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Mo.
Pg.
Furniture store
Sept.
51
Purnitore store 'Negro appeal)
Nov.
31
1 \ 1 1 ir rniTinjlflv
In
.mi i y
40
INSURANCE
Insurance company (Km)
July
45
' i.lohn Hancock Mutual l.ile
Insurance Co.
Aug.
29
INVESTMENTS
Investment securities (Fin)
July
C/l
JEWELRY, WATCHES
Jewelry store (Fm)
July
40
*f Bulova Watch Co.
Aug.
90
PUBLISHERS
*tGrosset & Dunlap
Oct.
28
*i'llarper's Magazine
July
37
Magazines (Fm)
July
REAL ESTATE
Real Estate broker (Fm)
July
Or
Real Estate broker (Fm)
July
45
Real Estate broker
(Negro appeal)
Nov.
31
RECORDS, RADIOS, HI-FIDELITY
FM Radios
July
40
Hi-Fidelity Sets
July
42
Record Distributor (Fm)
July
42
Record Store (Fm)
July
40
TOILETRIES
Krank's Shave Kreem
(all-night radio)
Sept.
39
Hand lotion
July
65
Soap
Nov.
32
TRAVEL
Airline
July
42
Tours
Aug.
60
Travel Bureau
Aug.
60
Snufl
Stationery (Fm) Supei in. ii kel
Theatres
NETWORKS
: Audience Promotion ABC's Flair
tABC's Crosset & Dunlap
Campaign I US Modifies P< P ( 'onvention ( lovcrage
Mo. Pq.
Nov. 32
July 54
Nov. 58
Nov. 35
Aug. Aug.
Oct.
Sept.
Aug.
MISCELLANEOUS
*How Simplify Rate Cards? Spot Radio Figures — 1959
RADIO SERVICES
Kinco's Monitoring Service
Aug. Nov.
Julv
37 66
28 56 51
PUBLIC SERVICE
Public Service Programming Survey by NAB Oct. 37
PROMOTION, MERCHANDISING, SALES TECHNIQUES
Network Wulience Promol ion Vug. II RAB Department Store
Campaign Oct. 54
RAB liack-lo-Scbool Campaign Aug. 61 RAB "Sound Selling in Sixties"
Presentation Sept. 53
RADIO EQUIPMENT
Automation July
Equipping an FM Station July
*FM Equipment July
FM Car Radios July
FM Receiver Line Expands Sept.
Granco Auto Radio July
RAB Transistor Study Nov.
RADIO RATES AND EXPENDITURES
33 33 32 34 55 5
59
25 3
AT&T's Princess Phone
Sept.
46
REPRESENTATIVES
Cleaner
July
40
Avery-Knodel on Rep Advances
Sept.
53
Dollar Store
Nov.
35
CBS Radio Spot Sales Audience
Exchange and Lithographs
July
42
Mail Study
Aug.
5
General Supply
Oct.
53
Fm Representative Raises
Home Service
Oct.
53
Commissions
Aua.
5
Hotel
July
40
Fm Representatives
July
30
Pianos
July
42
Feltis/Dove/Dever/Cannon's
Public Utility
July
54
Marketing Service
Aug.
62
Restaurant
Sept.
51
Katz News Exchange
Sept.
53
Restaurant (Fm)
July
44
Meeker Unites Stations for
Savings & Loan
July
43
Group Buy
Nov.
7
Savings & Loan
Oct.
53
NBC Spot Sales Study of
Service Station
Nov.
31
Station Merchandising
Nov.
60
Mo. Pq.
National Time Sale' Gordon on
Alaskan Hadio July 67
•PGtC NieUen Study of National
Spot Radio Oct 26
P(.W Launchei Car A a Nov. 7
Petry "Shift-Time" Study Sept 23
Spot Time Sab s [nc. Formed Sept. 53
RESEARCH
Automobile DiiwriL' Studied s, (,| ;,;> Proadcast Hesrarch Changes
Proposed No\. f,i', Collins Radio Study of
Radio Income July 5
Hooper on FM Audience Inly 26
Kinco Monitoring Service July 57
N \B Financial Survey Aug. 15
NAB Editorial Survey Nov. 12
N \i; Public Service siiim^ Oel. 37 Nielsen I'l.W National Spot
Study Oct. 26
Nielsen's NCS '61 Survey Aug. 68
* Pulse "Advertiser Area'' Concept Aug. 41 Pulse CountryWestern Mu-ie
Survey Oct. 64
Pulse's 16 FM Studies J,,iy 27
RAB-Pulse Audience Study Oct. 26
RAB Study on Transistors Nov. 59
Sindlinger Auto Market Study Sept. 58 Sociologist Studies Radio in
Canada Nov. 66
Station Merchandising Survey Nov. 59
SALES
•Outlook for Radio's Fourth
Quarter Sept. 21
SPOT RADIO
FCC Figures for 1959 Nov. 3
PGW— Nielsen Study of National Spot Radio Oct. 26
TIMEBUYERS
D. P. Brother Timebuyer Explains
Auto Buy Oct. 41
SPECIALIZED RADIO
FARM RADIO
Peoples' Broadcasting Views on Farm Radio
NEGRO RADIO
Negro Station Key *Pet Milk Co. Negro Radio
Strategy *Third Annual Survey on
Negro Radio
Nov. 49
Nov. 34
Nov. 36
Nov. 21
Index to December Airfax Issue
ADVERTISERS
Pg.
Pg.
Pg.
Fonda Container Corp.
70
National Spot Advertisers (A Listing)
51
The Frito Co.
71
Paramount Pictures
79
Air France
64
Grosset & Dunlap
72
Pet Milk Co.
81
Borden's Jingle Copy
110
Hamilton Watch Co.
73
Switzerland Cheese Assoc.
82
Bulova Watch Co.
65
John Hancock Mutual Life Ins. Co.
74
Texaco
83
C hampion Spark Plug Co.
66
Harper's Magazine
75
Twentieth-Century Fox
79
Charms Candy Jingle Copy
110
Charles E. Hires Co.
76
Wm. Underwood Co.
84
Columbia Pictures
79
Howard Clothes, Inc.
77
United Artists
79
d-Con Co.'s Rodenticide
68
Mary Ellen's, Inc.
78
Universal-International
79
E. I. duPont de Nemours & Co.
69
National Biscuit Co.
80
Western Mineral Products Co.
85
Indicates feature length article — f Use Story
U. S. RADIO • January 1961
11