U. S. Radio (Jan-Dec 1961)

AGENCIES Pg. N. W. Ayer's Campaign for Hamilton Watch 73 BBDO's Air France Strategy 64 BBDO's Campaign for duPont's Telar 69 BBDO Comments on Commercials 107 Cunningham & Walsh's Texaco Success 83 DancerFitzgerald-Sample's Frito's Campaign 71 D'Arcy Comments on Commercial Jingles 109 Friend-Reiss' Grosset & Dunlap Network Campaign 72 Joe Cans' Fm Strategy for Harper's Gardner's Campaign for Pet Milk 81 Guild, Bascom & Bonfigli Comments on Jingles 111 Guild, Bascom & Bonfigli's Regional Campaign for Mary Ellen's Jams 78 Kenyon and Eckhardt's Underwood Campaign 84 Maxon's Hires Root Beer Campaign 76 McCann-Erickson's Bulova Campaign 65 MeCann-Erickson's John Hancock Campaign 74 McCann-Erickson's National Biscuit Campaign 80 Mogul, Williams & Saylor's Howard Clothes Campaign 77 Needham & Grohmann on Charms Candy Jingles 110 Smith, Hagel & Knudsen's Fonda Container Campaign 70 J. Walter Thompson's Champion Spark rlug Campaign 66 Inompson-Koch s d-Lon Campaign 68 Williams & London's Fm Campaign for Switzerland Cheese Assoc. 82 Young & Rubicam on Humor in Jingles 110 COMMERCIALS BBDO Comments on Commercials 107 C/Hear Services, Jingle Specialists, on Commercial Jingles 108 D'Arcy Comments on Jingles 109 Guild, Bascom & Bonfigli Comments on Jingles 111 Jingle Mill, Jingle Specialists, on Commercial Jingles 109 Music Makers, Jingle Specialists, on Commercial Jingles 108 Needham & Grohmann on Charms Commercials 110 Young & Rubicam on Humor in Commercials 110 FM RADIO Collins Survey on Fm Equipment 100 EIA-FCC on Number of Operating Fm Stations 23 Fm Stereo Multiplexing 102 Gates Radio on Fm Transmitters 100 Hamilton Watch Co.'s Use of Fm 73 Harper's Use of Fm 75 Sample List of Receivers on 1961 Market 104 Swiss Cheese Assoc. Uses Fm 49 NETWORKS ABC's Advertisers 62 ABC's Grosset & Dunlap Campaign 72 CBS's Advertisers 62 CBS and Texaco's Operacasts 83 Keystone's Advertisers 63 Networks and Their Executives (A Listing) 97 MBS's Advertisers 63 NBC's Advertisers 62 Underwood Deviled Ham Uses Godfrey on CBS 84 PRODUCT CATEGORIES AUTOMOBILE AND ACCESSORIES Champion Spark Plugs 66 DuPont's Telar Anti-Freeze 69 Texaco 83 BUILDING AND CONSTRUCTION Western Mineral's Zonolite 85 CLOTHING Howard Clothes 77 FOOD AND BEVERAGES Frito Corn Chips 71 Charles E. Hires Root Beer 76 Switzerland Cheese Assoc. 82 Underwood Deviled Ham 84 PUBLISHERS Grosset & Dunlap 72 Harper's Magazine 75 WATCHES AND JEWELRY Bulova Watch Co. 65 Hamilton Watch Co. 73 MISCELLANEOUS Airline — Air France 64 Paper Plates — Fonda Container Corp. 70 Insurance — John Hancock Mutual Life 74 PROGRAMMING Peter Frank Organization 114 Harry S. Goodman Productions 116 Program Development & Research Corp. 118 Programatic Broadcast Service 120 Radio Programming Service, Inc. 116 George Skinner Radio Featurette 118 Public Affairs Radio Corp. 118 Record Source Inc. 119 Roffman Associates 120 RCA Recorded Program Service 113 Pg Allen Sands Productions 119 Trand Associates 119 RADIO EQUIPMENT Collins Equipment Survey 102 EIA on 1960 Set Production 99 EIA on Radio Production 1922-1959 100 EIA on Radio Retail Sales 1922-1959 102 Sample List of Receivers on 1961 Market 104 REPRESENTATIVES John Blair's Prize-Winning Commercials 110 Representatives and Their Stations (A Listing) 87 Adam Young on Spot Radio Market Research 39 RESEARCH Chapman-FCC Study of Broadcast Revenues Ratio to Retail Sales 18 EIA-FCC on Number of Stations in Operation 23 EIA on Radio Retail Sales 1922-1959 102 EIA on Radio Production 1922-1959 100 EIA on 1960 Set Production 99 FCC on Radio Revenue 17 Nielsen on Audience Composition 26 Nielsen on Auto Tune-In 28 Nelsen on Average Daily Radio Usage 28 Nielsen on In-Home Radio Audience 25 Number of FM Stations in Operation 17 Hooper's New Rating Experiment 41 IMS Report on Broadcast Equipment 102 Number of Am Stations in Operation 17 16 Pulse Reports on Fm 49 Pulse on Cumulative Audience in 35 Markets 29 Pulse on Radio Families in 100 Markets 25 Report on Research Organizations Activities 19 Spot Radio Growth 1954-1960 17 SRA-FCC on 1959 Dollar Value in 247 Markets 19 Adam Young on Spot Radio Market Research 39 SPOT RADIO Spot Radio Growth Since 1954 17 SRA-FCC on 1959 Dollar Volumes in 247 Markets 19 Adam Young on Spot Radio Market Research 39 SPECIALIZED RADIO FARM RADIO d-Con's Rodenticide Campaign 68 NEGRO RADIO Pet Milk Co.'s Campaign 81 Nabisco's Millbrook Bread Campaign 80 SUMMER Nabisco's Millbrook Bread Campaign 80 42 U. S. RADIO • January 1961