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BRA memo
Homebuyers See Land Tracts From Helicopter Flight
The birds didn't have a thing on nearly 300 prospective homebuyers who toured a new homes tract as part of KFMB* San Diego's operation Bird's Eye View.
The homebuyers got a look at the community from the air, riding in a helicopter as part of a station promotion coupled with spots run by the builder, Berlin Construction Co.
In addition to the 300 air-borne visitors, an estimated 500 persons toured the homesite on the ground.
Montreal Station Aids IGA Promo to "Check" Response
Working with the independent grocer chain, IGA, station CJBS Montreal mailed out 320,000 numbered $50 checks throughout the station's
coverage. Twice daily winning numbers were announced over the air, and the holder of a lucky check was asked to call the station within 30 minutes. To redeem the check, winin is took them to their local IGA managers to have them stamped. [GA assisted in it's own promotion by carrying banners relating to the contest. Both the station and the grocer reported high response to the campaign that was booked directly by Guy Hudon, advertising manager for IGA.
Free Movies Offer Mass Baby Sitting For Mothers
How can Mom get the kiddies off her hands while she does her Saturday afternoon shopping? In Palm Springs, Calif., she lets them attend free movies provided by KDES and a selected group of the station's spon
sors. For the past five years, the KDES Kiddies Klub has been presenting free movies for children at the Palm Springs Theatre. Various public spirited local merchants make the tickets available to parents at their stores.
For this participation, the sponsor receives daily advertising on the theatre screen, announcements on KDES, pniodii newspaper ads, a poster for his store and a new supply of tickets each week.
Ad Execs Are Feted By Twin Cities Station
Over $7,000 in prizes were distributed among the winners of an exclusive treasure hunt sponsored by KDWB Minneapolis-St. Paul. In this instance, the fortune hunters were comprised of media and agency executives from the Twin City area.
LEADS AGAIN.'
DURING 1960 WRFD RAN MORE ADVERTISING FOR FARM PRODUCTS AND SERVICES THAN ANY OTHER OHIO STATION
Partial List of 1960 Advertisers
EQUIPMENT
International Harvester
Massey-Ferguson
Minneapolis Moline
Ford Tractors
Speedy Manufacturing Co.
John Deere
FEEDS & SUPPLEMENTS
Allied Mills Armidexan McMillen Feed Mills Moorman Manufacturing Co. Murphy Products Co. Oyster Shell Products Co. Ful-O-Pep Feeds Myzon, Inc. Honnegger Mills
SEED & FERTILIZER
Funk "6" Hybrids Davison Chemical Co. DeKalb
Farm Bureau Co-op Federal Chemical Co. Sohio Chemical Co. Spencer Chemical Co. Allied Chemical Northrup-King
ANIMAL HEALTH
Anchor Serum
Geigy Agricultural Chemical Hess & Clark, Inc. Dr. Saisbury Labs
. . . Why not join this group of satisfied advertisers?
"THE VOICE OF OHIO AGRICULTURE"
COLUMBUS WORTHINCTON, OHIO
Represented by GILL-PERNA, INC.
PETROLEUM PRODUCTS
Sinclair
Standard Oil Co. Sun Oil Co. Ohio Oil Co. Pure Oil Co.
MISCELLANEOUS
D-Con
Livestock of Omaha
Ohio Guernsey Breeders
Ohio Holstein Ass'n.
Ohio Rural Electric Coop Ass'n.
Ohio Wool Growers Ass'n.
Producers Livestock Ass'n.
Independent Livestock Ass'n.
46
U. S. RADIO • January 1961