U. S. Radio (Jan-Dec 1961)

Record Details:

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report from Canada BBG Radio Hearing Creates Consternation and Confusion The Hoard ol Broadcast Governors' public hearing held last month in Ottawa "wasn'l too helpful," according to Carlyle Allison, vicechairman of the BBG. "We had intended this preliminary meeting to be an examination for the possiblediscovery of day programming deficiencies in the broadcasting field. The hearing was not called to create the alarmed confusion that resulted." As previously reported in this column (u. s. radio Nov. 1960), the BBG is primarily seeking opinions on three problem areas that have developed in the past few years: (a) instances of unsatisfactory programming, often in the area of station promotion, (b) lack of diversity in the existing programming and (c) inadequate dispersal of advertising messages during the broadcast period. The meeting itself was attended by various major groups either directly or indirectly involved in broadcasting. Key group among these was the Canadian Association of Broadcasters, spokesman for the independently operated stations throughout the country. Among the other groups attending were the Canadian Council of Authors and Artists, the Canadian Broadcasting Corporation, the Women's Institute, and the Canadian Federation of Agriculture. Independent station managers were also in attendance. As the BBG representatives asked for opinions on the various problem areas, the CAB and station personnel indicated concern that government regulations would become so severe that the stations would suffer economically. Specifically, the objections were to any possible curtailment of giveaway contests and similar forms of station promotion; to restrictions on certain types <>l progiamming, and to the "bunching" dI commercials in order to eliminate "choppy" programming. In the course of the hearings, the independent stations underwent severe criticism from several groups, especially the CBC and the Council of Authors and Artists. In general, the criticism was that programming was irresponsible and not in the public interset. The CAB reply was that stations program according to public approbation and economic necessities as they are felt in the station's immediate locale. Any additional regulation, according to the CAB, would only lead to "stereotyped and inflexible radio patterns." "It was a real disappointment to us," Mr. Allison says, "that the purpose of the meeting was misinterpreted. This was only the first of several such meetings wherein the programming subject will be aired. The BBG will attend the CAB convention in Vancouver in March, at which time we will again go over the issues. Then in April we will have another hearing that I hope will prove more productive, for it is out of this meeting that we will arrive at the decision on any new regulation to be imposed. "At this point," he notes, "we have no notion at all of what the regulations will be. It is certainly not our desire to hamper the financial structure of the stations. "Now that the air has cleared, all parties concerned realize that the purpose of the first hearing was distorted at the time. They are now ready to examine the issues more clearly, and to come up with solutions that will prove agreeable to both sides." • • • KFAL RADIO FULTON, MISSOURI Dominant Farm Radio Service 76 hours of farm radio a week . . . Interesting, pertinent and factual information and programming for farmers. A tip to Timebuyers — . . . There is a big prosperous Market a-way out in Missouri. New Industries coming in to KFAL-Land, bigger payrolls. More folding green in thousands of well-worn wallets. More telephones, More radios, More new homes, increasing populations in Central Missouri towns, More new cars, More of all the things that big manufacturers hope to sell . . . sell . . . SELL! That's what KFAL has— SELL! . . . and "Smack in The Middle" of the Crossroads of the Nation! Dominating a vast moving audience, travelers, and vacationers going everywhere all year long ... On U.S. 40, and U.S. 50— both transcontinental highways, and on U.S. 54 Chicago to the Southwest. From Border to Border in Missouri, KFAL RADIO reaches the great autoradio, and portable-radio audience, with news, information and entertainment. Are you represented here? Represented by John E. Pearson Co. KFAL RADIO Tel: Midway 2-3341 Fulton, Missouri 900 Kilocycles 1000 Watts U. S. RADIO • January 1961 53