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U.S. RADIO PUBLICATION
FOR FM BROADCASTERS
AND ADVERTISERS
Quality
CD
US1C
Stations
Chicago
WFMF
Seattle
KLSN
Birmingham
WSFM
Los Angeles
KCBH
Kansas City
KXTR
Louisville
WLVL
Philadelphia
WIFI
St. Louis
KCFM
Baltimore
WFMM
New York
WRFM
Buffalo
WEBR-FM
Oklahoma Cit
r KYFM
San Francisco
KDFC
Cincinnati
WPFM
Lansing
WSWM
Detroit
WLOM
Nashville
WFBM
Omaha
KQAL
Cleveland
WNOB
Tampa-St. Petersburg
WTCX
Wilkes-Barre
Pittsburgh
WKJF
Indianapolis
WFBM-FM
-Scranton
VYYZZ
Houston
KFMK
Minneapolis
KWFM
Sacramento
KJML
THE NEW DIMENSION in Major Market Radio
PUT THESE QUALITY MUSIC STATIONS ON YOUR LIST! They deliver the largest single Quality market in America — the Fine Music audience, most influential and responsiv e!
This market now represents over one quarter of ALL U. S. families. The fastest growing advertising audience today . . . reached most effectiveh through Quality Music programs. An audience which cannot be duplicated with any other broadcast medium. Loyal and receptive Quality Music audience listening average 3
Responsive: Quality Music audiences an pace setters at the age of acquisition and are able to buy. Quality Music advertisers have found this audience to be most responsive to well-directed appeals.
Low Cost: Because the medium is young an I growing fast Quality Music Stations offer the chance to establish time and audience franchises at extremely favorable low cost. Any Walker-Raw alt office listed below can give details on these stations. We hope you will contact them soon.
hours per day. 5 days per week.
National Representative — WALKERRA WALT COMPANY, INC.
New York Chicago Boston Los Angeles San Francisco
347 Madison Ave. 360 N. Michigan Ave. 100 Boylston St. 3. Lafayette Park PI. 260 Kearney St.
New York 17 Chicago, III. Boston. Mass. Los Angeles. Calif. San Francisco. Calif.
Murray Hill 3-5830 Andover 3-5771 Hubbard 2-4370 Dunkirk 2-3200 Exbrook 7-4827