U. S. Radio (Jan-Dec 1961)

Record Details:

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U.S. RADIO PUBLICATION FOR FM BROADCASTERS AND ADVERTISERS Quality CD US1C Stations Chicago WFMF Seattle KLSN Birmingham WSFM Los Angeles KCBH Kansas City KXTR Louisville WLVL Philadelphia WIFI St. Louis KCFM Baltimore WFMM New York WRFM Buffalo WEBR-FM Oklahoma Cit r KYFM San Francisco KDFC Cincinnati WPFM Lansing WSWM Detroit WLOM Nashville WFBM Omaha KQAL Cleveland WNOB Tampa-St. Petersburg WTCX Wilkes-Barre Pittsburgh WKJF Indianapolis WFBM-FM -Scranton VYYZZ Houston KFMK Minneapolis KWFM Sacramento KJML THE NEW DIMENSION in Major Market Radio PUT THESE QUALITY MUSIC STATIONS ON YOUR LIST! They deliver the largest single Quality market in America — the Fine Music audience, most influential and responsiv e! This market now represents over one quarter of ALL U. S. families. The fastest growing advertising audience today . . . reached most effectiveh through Quality Music programs. An audience which cannot be duplicated with any other broadcast medium. Loyal and receptive Quality Music audience listening average 3 Responsive: Quality Music audiences an pace setters at the age of acquisition and are able to buy. Quality Music advertisers have found this audience to be most responsive to well-directed appeals. Low Cost: Because the medium is young an I growing fast Quality Music Stations offer the chance to establish time and audience franchises at extremely favorable low cost. Any Walker-Raw alt office listed below can give details on these stations. We hope you will contact them soon. hours per day. 5 days per week. National Representative — WALKERRA WALT COMPANY, INC. New York Chicago Boston Los Angeles San Francisco 347 Madison Ave. 360 N. Michigan Ave. 100 Boylston St. 3. Lafayette Park PI. 260 Kearney St. New York 17 Chicago, III. Boston. Mass. Los Angeles. Calif. San Francisco. Calif. Murray Hill 3-5830 Andover 3-5771 Hubbard 2-4370 Dunkirk 2-3200 Exbrook 7-4827