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Fore Most
ations Show Interest I tie new Pulse Em survey b( gun this month has apparently mi i with i n
New Pulse Survey ( h usiasi ic re spouse lioin fin stations tlnoughoul the country Mi'
(see U.S. FM December I960), which plans lo incasine Im on .1 mlmiI.u basis, is of prime interest to agencies and advertisers. The survey will generally cover a two-month period. At press dosing, the schedule loi January-February will include icpoits loi iluee stations in the San Diego market, one in Houston and one in Fort Worth. The March-April survey will cover reports for two Los Angeles stations and one in San Francisco. Slated lor a March-only report is one station in the Memphis market.
ace Line Increases n Buy Over Last Year
idustry-wide Expansion Results Increased Equipment Sales
Grace Line Inc., New York, satisfied with its initial plunge into fm last year, has increased its use of the hi-fi medium beginning in March for its spring campaign (see Grace Line finds plunge into fm perfect, p. 3) . The cruise line estimates that it will spend $16,000 for its spring campaign alone on fm.
The recent 300 percent sales increase at Industrial Transmitter and Antennas, Inc., of Lansdowne, Pa., is another sign of the expansion within the fm industry. Bernard Wise, president of ITA, recent h stated, "The company is only in its third year and the momentum of each quarter's sales increases indicate graphically the growth of fm broadcasting from which we realize the majority of our sales volume. . . It is because of this continuous growth of the industry that we have recently doubled our production facilities and are in the process of expanding our line. . ."
dditional Stations Turn I.C.M/s Automated Fi
The automated fm programming concept of International Good Music Inc., Bellingham, Wash., has been broadened by the company's inclusion of five additional stations. The I.G.M. firm supplies 18 hours of taped classical music a day to its stations (called the Heritage Music Stations); in addition, it makes automation equipment and provides representative services. Stations joining the Heritage group are WPLO-FM Atlanta, WCAO-FM Baltimore, WJJD-FM Chicago, WMPS-FM Memphis and WGBS-FM Miami. The addition of these stations increases the Heritage list to 18.
resident Kennedy's Press Conferences o Be Carried on Washington Station
Future White House press conferences will be covered fully by a Washington fm station. Ben Strouse, president of WWDC Washington, has made arrangements to carry all the conferences in their entirety, whether they are scheduled during the day or at night, over WWDC-FM. Transmission of the conferences over the fm station will be supervised by Bob Robinson, news director of WWDC.
U. S. FM • January 1961
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