U. S. Radio (Jan-Dec 1961)

LETTERS Oasis in the Desert After receiving the second issue of our subscription to u.s. fm, heartiest congratulations on a solid beginning. Having recently launched Alaska's first fm station, the value of keeping abreast of fm developments throughout the nation is critical. Peter M. Herford Sfafion Manager KTVA-FM Anchorage, Alaska Sales Boost I would like to commend you and your magazine on supplying a long felt need in the fm industry. We have found the articles, and most particularly the sales stories, to be a very great help in what is probably the most pressing problem in fm radio today — sales. We look forward to each month's issue with a great deal of interest. Will Collier Baird, Jr. Vice President WFMB Nashville, Tenn. I have appreciated reading the first few issues of U.S. fm. In my estimation it fills one of the greatest needs in the promotion of fm today. Congratulations! Robert W. Ball General Manager KGFM Seaffle, Wash. We are enthusiastic about u.s. fm, and are of the opinion that it is one of the many boosts that fm radio needs. We will keep you posted on KDUO successes and developments. J. Terry Bates Sales Manager KDUO Riverside, Calif. BOAC and Fm Would appreciate receiving extra copies of the current fm issue that contained an article on BOAC (u.s. fm, December) . Harold L. Tanner Lincoln Broadcasting Co. Detroit, Michigan Breakthrough This is to request reprints of the article "Breakthrough in Audience Research" from the December issue of U.S. FM. Allen Klein Sales Director The Pulse Inc. New York 2 VOL. 2 — NO. 1 JANUARY 1961 Fore Most . . . IN THIS ISSUE . . . Trends and Highlights in Fm Radio; Reports on Fm Advertisers and Stations Grace Line Plunges Into Fm 3 Cruise Firm Goes Into Second Year With Seasonal Schedules Plea for Stereo Adapters 5 Developer of One of Six Stereo Systems Presents Case to FCC New Sales Push on Slides 6 QXR Network Starts Year With New Presentation for Top Admen Favorable Mentions 8 Capsule Success Stories of Hometown Fm Advertisers; What They Buy and Why Fm Station Key 1 1 Up-to-Date Listing of Fm Stations, Including Programming, Market Penetration, Representative Arnold Alpert Jonah Gitlitz Arnold Farber Rollie Devendorf Mary Lou Ponsell William Wendt Seymour Weber Jo Ganci Publisher West Coast Representative Editor Managing Editor Art Director Assistant Editor Assistant Editor Office Manager Secretary to Publisher Whaley-Simpson Co. 700 Montgomery Building San Francisco II, SUtter 1-4583 % Edith K. Whaley 216 S. Vermont Los Angeles 4, DUnlcirk 7-6169 & 6160 U.S. FM is published monthly by Arnold Alpert Publications, Inc. Price 35# a copy; subscription for U.S.A., $5 a year which includes U.S. RADIO, monthly publication also published by Arnold Alpert Publications, Inc. Editorial and Business Office: 50 West 57th Street, New York 19, N. Y. Circle 5-2170. Printing office, 3110 Elm Avenue, Baltimore II, Md. U. S. Possessions and Canada, $6 a year for both magazines. Please advise if you move, and give old and new address. Copyright 1961 by Arnold Alpert Publications, Inc. Accepted as controlled circulation publication at Baltimore, Maryland. Arnold Alpert Publications, Inc. SUBSCRIPTION 50 West 57th Street New York 19, New York Please see that I receive each monthly issue of U.S. RADIO and U.S. FM — both for one year for one subscription of $5. Name Company Title Type of Business □ Company or □ Home Address City Zone PLEASE BILL □ State PAYMENT ENCLOSED □ U. S. FM • January 1961