U. S. Radio (Jan-Dec 1961)

The minute commercials feature of(ice furniture, an office planning service, executive chairs, partitions and ,, an office furniture leasing plan. Drive-in Restaurant — One of Cincinnati's largest drive-in restaurant ]e chains recently signed a 13-week contract for six spots a day on WAEF, FM. The client, Carter's Restaurants, g decided to take the contract after a 13-week trial campaign for one of the restaurants in the chain. The e original campaign used two spots a ,] day, but the station reports the camj paign was such a success that the new I, contract increased the schedule to six spots a day for all the restaurants in the chain. Symphony Support Since classical music is one of the 1 mainstays of fm programming, it is only natural that stations woidd take every opportunity to support sym 1 phony orchestras and to promote local music groups through the fa i cilities of "live" broadcasts. In support of the Omaha Symphony Orchestra's fund raising drive, i station KQAL programmed a 16 hour special music program with commentary and interviews designed to stimulate public interest in the Omaha Symphony. The program drew over $500 in local contributions. As an additional gesture of good will, Station Manager Jack Katz donated one day's entire advertising revenue to the worthy cause. With Benny Goodman as clarinet soloist for the evening, the Tucson Symphony Orchestra presented its first radio broadcast over station KFMM. This was the first of a series of five "live" broadcasts given at the University of Arizona auditorium in Tucson. To provide the best fidelity possible, Station Manager John Jaeger acquired a new Telefunken microphone and arranged for a special high-frequency telephone line from the auditorium to the station's control room. To finance the pro gram, Jaegei went to the directors of the Tucson Federal Savings and Loan Assoc. He convinced (lie bank that sponsoring the broadcasts would be fine instiutional advertising that would create a prestige image of the highest order. The bank accepted the opportunity, and the Goodman program went off without a hitch. Goodman even provided a short "jam session" at the end of the regularly scheduled concert. In Portland, Ore., station KPFM utilizes its facilities for the promotion of the Portland Junior Symphony, made up of Portland young sins who nuisi "retire" upon reaching their L'lsi birthday, the Symphony performs weekly at the city's public auditorium. In addition to transmitting these programs "live," the station provides a pre-broadcast program in which Dr. Donald Thulean, director of the Symphony discusses the next concert, covering its musical interpretation. Frequently, Dr. Thulean brings a Junior Symphony guest to the studios to discuss program notes. Because of the enthusiast it response to the programs, KPFM plans to continue these broad( asts indefinitely. • • • FOR MULTIPLEXING! If you are looking for the multiplex receiver that provides the greatest sensitivity ... is the most dependable . . . look to McMartin.the standard of the industry. Continental's advanced engineering ... rigid quality control . . . special manufacturing techniques assure receiving equipment that will deliver the finest in sound over the greatest distances. What's more, McMartin guarantees your satisfaction. Send back any unit that does not function properly (at McMartin's expense) and it will be repaired or replaced free of charge. Carl Sehultz and McMARTIN Receiver Says Carl Sehultz, of Business Music, Inc., Meridian, Conn., "We have found that the McMARTIN receiver surpasses any overall reliability and fringe area reception."' CONTINENTAL MANUFACTURING, INC. 1613 California Street • Omaha, Nebr. U. S. FM • January 1961 9