U. S. Radio (Jan-Dec 1961)

Record Details:

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hardest working sales clerk 1. Alive 24 hours a day with imaginative programming 2. Persuasive talent provides an effective showcase for your selling message 3. Integrity and be! ievabil ity — Toledo looks to WSPD for responsible community leadership 4. Audience domination around the clock -shown by both Pulse and Hooper 5. A rich market -more than 2 billion dollars effective buying income — with Ohio's highest per capita income 5 good reasons to put this potent combination of circulation and persuasion to work selling for you. Your Katz man will provide the complete WSPD Profile. WSPD-Radio f NBC -TOLEDO a STORER station National Sales Offices: 625 Madison Ave., N.Y. 22 230 N. Michigan Ave., Chicago 1 WS 6 for buyers and sellers of radio advertising "RADIO, FEBRUARY 1961 VOL. 5 NO. 21 ... IN THIS ISSUE . . . Radio ... In The Public Interest U. S. Radio Survey 20| Editorializing Radio News Networks Role in Public Interest Community Service Atlantic Refining Covers News Question and Answer BBDO Media Man Examines Ways To Keep Up on Programming Changes . . . DEPARTMENTS . . 24 28 35 36 44 46 Airwaves 3 Report from Canada 61 BI'A Memo 54 Report on Fm 59 Commercial Clinic 52 Report from Networks 60 Editorial 64 Report from RAB 56 Focus on Radio 48 Hometown U.S.A. 51 Report from Representatives 59 Letters to Editor 19 Silver Mike 16 Names and Faces 63 Soundings 7 Radio Registers 55 Station Log 53 Radio Research 62 Time Buys 9 Report from Agencies 58 Washington 14 Arnold Alpert Jonah Gitlitz Arnold Farber Rollie Devendorf Mary Lou Ponsell William Wendt Shirley Sax Publisher Editor Managing Editor Art Director Senior Editor Assistant Editor Administration-Production Seymour Weber Office Manager Jo Ganci Secretary to Publisher West Coast Whaley-Simpson Co. 700 Montgomery Building San Francisco II, SUtter 1-4583 % Edith K. Whaley 216 S. Vermont Los Angeles 4, DUnltirk 7-6169 & 6160 Member of Business Publications Audit of Circulations Inc. BPA U. S. RADIO is published monthly by Arnold Alpert Publications, Inc. Editorial and Business Office 50 West 57th Street. New York 19, N. Y. Circle 5-2170. Chicago, III. — 161 E. Grand Ave. WHitehall 3-3686. Printing Office— 3110 Elm Avenue, Baltimore II, Md. Price 35$ a copy; subscription, for U.S.A., $5 a year which includes U.S. FM, monthly publication also published by Arnold Alpert Publications, Inc. U.S. Possessions and Canada $6 a year for both magazines. Please advise if you move and give old and new address. Copyright 1961 by Arnold Alpert Publictions, Inc. Accepted as controlled circulation publication at Baltimore, Maryland. U. S. RADIO • February 1961