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Radio Public Service Activity Crows in Frequency and Variety
Public Service Conference To Accent Changing Society
BTS and Mutual Believe Spot
and Network Sales are Compatible
No longer a step-child of station operation, radio public service activity has become a full-Hedged partner in program scheduling. This has brought about public interest fare more diversified in nature and more frequent in appearance. These highlights are part of u.s. radio's second annual documentation of Radio in the Public Interest (see p. 20) , illustrating activity in three basic areas — editorializing, news and community service.
The theme for the fourth Conference on Local Public Service Programming— "changing craft, changing community and changing world" — will explore fresh approaches and subject matter for stations to incorporate in their public interest programming and activities. Sponsored and produced by Westinghouse Broadcasting Co., the four-day session will open April 9 at the Pittsburgh-Hilton Hotel, Pittsburgh. Among the many features of the conference will be two "glamour" panels, one composed of economists, sociologists and representatives of official Washington and the other comprising performers and talent.
Based on the belief that spot and network radio sales can be compatible, Broadcast Time Sales, radio-only representative, since the middle of February has been selling time for Mutual Broadcasting System, radio-only network, in major cities outside of New York. Both Robert Hurleigh, MBS president, and Carl Schuele, BTS president, expressed the belief that while their action breaks with tradition, the incompatability of spot and network sales is a "myth." BTS says it will continue to represent stations on a spot basis.
San Francisco Market San Francisco Radio Broadcasters Association, a coalition of a majority
Slates Heavy Radio Push °f Bay Area stations, is looking forward to an aggressive year of market
selling. With the appointment of a full-time executive secretary, Harriet Feinberg, the association expects to increase its market selling concept which it launched last year with the presentation, by five station managers, of the Bay Area market facts in eight major advertising centers.
Radio Free Europe Campaign An estimated three billion impressions, at least equalling last year's mark,
Receives Heavy Support was expected to be recorded as the nation's broadcasters went to bat for
Radio Free Europe the first two weeks of this month. Objective of the drive was to increase dollar support for the Radio Free Europe Fund (formerly Crusade for Freedom) .
Washington Will be Scene Against a background of agricultural problems, the nation's farm direc
of July Farm Director Session tors will hold their annual mid-year convention in Washington from
July 10 through July 12. George Roesner, KPRC Houston and president of the National Association of Tv & Radio Farm Directors, declares, "We are looking forward to going to the nation's capital to get a first-hand report from that vantage point for our listeners back home."
U. S. RADIO • February 1961
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