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rime buys
\rmstrong Cork Co.
Vgency: BBDO Inc., New York
»roduct: FLOOR COVERING
A new product, Accolon, brings Vimstrong Cork into radio next nontli in 15 markets. Frequencies vill hit 25 spots a week for two lights. Hope Martinez is the time>uyer.
Jeech-Nut Lifesaver Co.
\gency: Charles W. Hoyt Inc., New York
>roduct: BEECH-NUT COFFEE
Mid-February marks the start for i heavy campaign for Beech-Nut. between 30 and 40 markets were sought for an 18-week campaign hat will run in two flights. Both ninute spots and IDs were bought, vith placement during daytime and evening periods. Beech-Nut markets ts coffee in the East, going as far West as Detroit. Virginia marks the louthern terminus for distribution, ;xcept for a few markets in Florida, frequencies range from 45 to 300 ppots per week in each market. Doug damm is the timebuyer.
Jrown & Williamson Inc.
\gency: Ted Bates if Co., New York
product: CIGARETTES
For the first time in five or six [/ears, Brown 8c Williamson is back n spot radio. And it's not playing avorites among its brands either. Schedules start February 20 for Viceroy, Kool, Kentucky King and |Sel Air brands. Placements will run ior 52 weeks in over 100 markets. Nearly 300 stations are in on the buy, with 50 spots a week going to bach market. Commercials will run
in traffic limes, weekdays and weekends. Some spots will be f I s, others live, some a combination; but all are minutes. John McCormick is timebuyer.
Brown & Williamson Inc.
Agency: Ted Bates & Co., New York
Product: SNUFF
Tube Rose Snuff opens a spot radio campaign late this month in the southern half of the U.S. Some 50 markets will carry the campaign with a 52-week contract. Timebuyer is John McCormick.
Candy-Crams Inc.
Agency: Cole, Fischer & Rogoiu Inc., New York
Product: CANDY BY WIRE
A pre-Valentine push for candy by wire consisted of 200 spots in two weeks, shared by Mutual and ABC. Minutes and 30's were placed in news adjacencies where available. The company's budget is reported to be |200,000 a year, most of it earmarked for radio. Following its pattern of pre-holiday buying, look for another flight sometime before Easter, April 2.
Charms Co.
Agency: Needham & Grohman Inc., New York
Product: CHARMS CANDY
Charms will renew its schedules just ended in New York, Chicago, Boston and Philadelphia for another 52 weeks. Several new markets are being considered for testing. Buying contact is Harry Ledingham.
Cook Chemical Co. Real Kill Products Div.
Agency: Del Wood Associates, New York
Product: PESTICIDES
This spring more than 200 stations in 150 markets will get the call for availabilities for products with the Real Kill label. The company has distribution in the South, Southwest and Central U.S. Northernmost eastern city to get a schedule is Philadelphia. Running through October, the campaign will emphasize both liquid and aerosol household pesticides, looking for the housewife with daytime minutes. Expected frequencies are 20 to 40 a week. Roland Lesser is the buying contact.
Corn Products Co.
Agency: Donahue ir Coe Inc.,
New York Product: KASCO DOG FOOD
Kasco will go on the air with another flight February 20 in 18 markets. Spots will be minutes; frequencies range from 15 to 20 per week. Overall campaign will run for 13 weeks. Timebuyer is Harry Durando.
Fisher Body Div. General Motors Corp.
Agency: Kudner Agency Inc., New York
Product: BODY BY FISHER
A second saturation spot radio campaign for Fisher Body Div. of General Motors began February 6 in 50 top markets. A repeat of a radio campaign, first in Fisher's history, last fall following model introduction, the present effort is using 300 stations. Frequencies range from 25 spots per week to 65 per week in large markets. Timebuyer is Maria Carayas.
(Cont'd on p. I I )
U. S. RADIO • February 1961
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