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Lawrence W. Bruff, direc tor of advertising for Liggett & Myers, has been elected vice president in charge of advertising for the cigarette company. Bruff has served as direc tor of advertising since 1953. Liggett 8c Myers is an important user of radio, having poured in an estimated $2.5 million in spot radio last year, primarily for the company's Chesterfield and ^^^■t- B L&M brands. However, the company has been
■ 9^'' I raced with slipping sales and recently shifted ^^^^^^ its Chesterfield, Duke and Oasis accounts from
McCann-Erickson fnc. and its L&M account from Dancer-Fitzgerald-Sample to J. Walter Thompson Inc., New York. This move, coupled with Bruff's promotion, could foretell a change in overall advertising strategy.
John W. Kluge, president of Metromedia Inc., has announced the purchase of another radio station in his film's growing list of holdings. Kluge, the driving force behind one of the country's fastest growing broadcasting groups, bought KMBC Kansas City, Mo., bringing to ten the number of stations under Metromedia control. Kluge's broadcast experience spans a period of 14 years. During that time, he has been connected with ten different broadcasting concerns, holding positions ranging from president and partner to major stockholder. In 1959, Kluge purchased controlling interest in Metropolitan Broadcasting Corp., which became a division of Metromedia. In less than a year after Kluge took over, Metropolitan doubled the number of its stations.
Robert Richer, who feels that the future of fm lies in highly specialized programing, has formed Robert Richer Representatives, New York, a new firm that will rep stations broadcasting only modern jazz. It's Richer's idea that fm stations broadcasting a balanced format will be suffocated by stronger am outlets. The answer, says Richer, is strict specialization. Richer picked modern jazz as his specialty because it is a field that "has a future and has not been fully exploited." Richer contends that modern jazz programing reaches more of fm's high income audience than any other form of fm programing. He formerly created and produced a jazz program on the ABC Radio network, headed national sales for Riverside Records, and sold radio for Adam Young Inc.
\in Hartford
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