U. S. Radio (Jan-Dec 1961)

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STEREO: BIGGEST RADIO BREAKTHROUGH IN DECADE L M. Sandwick, v.p. of Pilot Radio Corp. and chairman of Electronic Industries Assoc. phono division, writes how stereo will build vast audiences, push set sales Author L. M. Sandwick, second from right, is shown with group attending a Pilot Radio Corp. national sales meeting. He's giving citation to a recent winner, Miss Gladys Hauff of the Baldwin Piano Co. Pilot, located in Long Island City, makes stereophonic high fidelity components and component consoles. Fl ii i epoi i ;ni<l ordei authoi i/ing fin stereo broadcasts which the Federal Communic ations Commission released on April \'.> is a key decision, perhaps the most significant in the last 10 years. The decision sets standards for a new broadcast service of great merit and importance and hence provides the solid foundation necessary to a long, uninterrupted period ol growth in sales of home entertainment products. It naturally follows that sustained sales of fm stereo receivers and adapters will insure comparable growth in the size and loyalty of the listening audience for fm broadcasters who provide stereophonic broading service to the public.