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FM STATION KEY (Continued)
Prog. (Dup.): Op, s-cl, pop, st, shw KCJC
National Rep.: Modern Media ERP: 63 lew
Market Pen.: 39.3% (Conlan) Prog.: CI, s-cl, pop, st, shw KCMK
National Rep.: Good Music Broadcasters
Counties: 8; ERP: 35,000 w
Market Pen.: 39.3% (Conlan)
Prog.: CI, s-cl, pop, st, shw
KCMO-FM (Am: KCMO)
National Rep.: Katz
Counties: 54; ERP: 65,000 w
Market Pen.: 39.3% (Conlan)
Prog.: CI, s-cl, pop, st, shw
KPRS (Cp applied for)
National Rep.: John Pearson
ERP: 18 kw
KXTR
National Rep.: Heritage Representatives
Counties: 32; ERP: 58,200 w
Market Pen.: 39.3% (Conlan)
Prog.: Con, op, shw, flk, jz
WDAF-FM (Am: WDAF)
National Rep.: Edward Petry
ERP: 35 kw
Market Pen.: 39.3% (Conlan) Prog. (Dup.)
St. Louis
KADI (Am: KADY)
National Rep.: Heritage Representatives ERP: 24,700 w
Prog. (Sep.): Con, op, shw, flk, jz KCFM
National Rep.: Walker-Rawalt ERP: 96 kw
KMOX-FM (Am: KMOX) Nationa I Rep.: CBS Spot Sales
iiiiiiiiiiiiiiiiin
MEMO TO ALL WHO BUY TIME:
THE NATIONAL ASSOCIATION OF FM BROADCASTERS
"Dedicated to the promotion of FM"
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56
(FOR ABBREVIATIONS, SEE BOX, P. 54)
Counties: 4; ERP: 47.3 kw Prog. (Dup.) KRFD-FM
Counties: 94; ERP: 97,400 w Prog.: Jz, st, sprts, nws, intvw KSTL-FM (Am: KSTL) Counties: 88; ERP: 78,000 w Prog. (Sep.): St, store casting KWIX
Counties: 14; ERP: 25.5 kw Prog.: St, pop, nws, sprts, s-cl WIL-FM (Am: WIL) (Not on air yet) National Rep.: Eastman ERP: 22 kw
Springfield
KTTS-FM (Am: KITS) National Rep.: Weed ERP: 9.1 kw
Prog. (Sep.): Pop, st, s-cl, cl, jz
NEBRASKA
Kearney
KHOL-FM
National Rep.: Meeker Counties: 19; ERP: 56,750 w Prog.: St, shw, con, nws. wthr
Lincoln
KFMO
National Rep.: Walker-Rawalt Counties: 7; ERP: 363 w Prog.: CI, s-cl, st, jz, disn
Omaha
KFAB-FM (Am: KFAB) National Rep.: Petry Counties: 50; ERP: 58,000 w Market Pen.: 12.4% (Pulse 12/59) Prog. (Sep.): S-cl, st, shw, nws, wthr
KOIL-FM (Am: KOIL)
National Rep.: Good Music Broadcasters
Counties: 32; ERP: 3,400 w
Prog. (Sep.): S-cl, pop, st, shw, nws
KQAL
National Rep.: Walker-Rawalt ERP: 70,000 w Prog.: CI
Scottsbluff
KNEB-FM (Am: KNEB) National Rep.: Hal Holman Counties: 12; ERP: 6,900 w Prog. (Sep.): CI, con, s-cl, st, shw
NEVADA
Dover
WDHA
Counties: 14; ERP: 675 w rlĀ». Prog.: CI, con, op. nws. wthr
Long Branch
WRLB
Counties: 12; ERP: I kw Prog.: St, s-cl, cl, shw, con
Paterson
WPAT-FM (Am: WPAT) Counties: 31; ERP: 4,400 w Prog.: (Dup.) St, s-cl. shw, cl, iz
Red Bank
WFHA ERP: 1,000 w Market Pen.: 56% (Pulse) Prog.: Pop, st, shw, s-cl, jz, nws, wthr, dr, intvw, sprts
NEW MEXICO
Albuquerque
KARA
National Rep.: Heritage Representatives
Prog.: Con, op, shw, flk, jz
KHFM
National Rep.: Modern Media Fm Sales Counties: 6; ERP: 1,500 w Prog.: Cl, con, s-cl, st, nws
Los Alamos
KRSN-FM (Am: KRSN) National Rep.: Bob Dore (East) Torbet, Allan & Crane (West) Counties: 4; ERP: 4,600 w Prog.: Cl, s-cl, op, dr, nws
NEW YORK
Babylon
WGLI-FM (Am: WGLI)
National Rep.: Heritage Representatives
Prog.: Con, op, shw, flk, jz
WTFM (Am: WGLI)
Counties: 8; ERP: 15,000 w
Market Pen.: 56% (Pulse)
Prog. (Dup.): S-cl, st, nws, shw, con
Binghamton
WKOP-FM (Am: WKOP) Counties: 9; ERP: 33 kw Market Pen.: 17% (Pulse 1957) Prog. (Sep.): Pop, st, shw, educ, nws WNBF-FM (Am: WNBF) ERP: 4.6 kw
Prog. (Sep.): Cl, con, op, s-cl, shw Buffalo
WBEN-FM (Am: WBEN) National Rep.: Henry I. Christal Counties: 17; ERP: I 10,000 w Prog. (Sep. and Dup.)
WBUF
Counties: 15; ERP: 100,000 w
Prog.: Music, rel, educ
WWOL-FM (Am: WWOL)
National Rep.: Heritage Representatives
Counties: 2; ERP: 750 w
Market Pen.: 34.8% (I960 Pulse)
Prog. (Sep.): Con, op, shw, flk, iz
WYSL-FM (Am: WYSL)
National Rep.: McGavren
Counties: 8; ERP: 5,000 w
Prog. (Sep. nights): Disn, s-cl
Corning
WCLI-FM (Am: WCLI) National Rep.: Donald Cooke ERP: 14,000 w
Prog. (Dup.): Cl, educ, con, s-cl, shw
U. S. RADIO/October-November 1961
Reno
KNEV
Counties: 14; ERP: 35,000 w Prog.: St, s-cl, con, cl, shw
NEW JERSEY
Asbury Park
WHTG-FM (Am: WHTG)
National Rep.: Grant Webb
Counties: 12; ERP: 1,000 w
Prog. (Dup.): St, shw, s-cl, nws, wthr
WJLK-FM (Am: WJLK)
Counties 3; ERP: 1,000 w
Prog. (Dup.): St, pop, nws, wthr, intvw
Bridgeron
WSNJ-FM (Am: WSNJ) National Rep.: Thomas Clark ERP: 15.2 kw
Prog. (Sep.): Cl, con, op, s-cl, pop, OXR Camden
WKDN-FM (Am: WKDN)
National Rep.: Bob Dore Assoc.
Counties: 22; ERP: 18,000 w
Prog. (Dup./Sep.): Con, pop, nws, disc, wthr
Where else can you buy time with no waste coverage than in FM?
la An adult audience in the age of accumulation.
2a An audience with the money to buy.
The FM audience are the people who are NOT unemployed . . . YOUR BEST MARKET TODAY.