Variety (Aug 1933)

•faeadayt AwgaBt 15, X933 TIMES SQUARE—SPORTS VAX/ETY 51 rm Telling You By Jack Osterman PLAYED ONE WEEK WITH THE iJIAMOND BOYS, AND 'THBt BROUGHT MB BACK iKUVB;-" J-,^. The Risal Meanihg Also 'o'l^'* out what that N. ILA. lia^ In front o£ l*ci,ew'8 State tneans. ^jrhe* Initials stand for No Rest- Al- /tpwied. lYank ,«Where'8 Good Reason Farnum was asked. Joe . Prlsco?' and an^ •wered: 'J.oe's in Chicago and can't get back, Tlie -wind's against . him.^ More. Truth "Than—7 Someone . remarlced there is a cooling system in the new subway far better than some in the major liousei^. So a cyhlc replied: 'And Just think, no picture to watch , either.' Radio V8. Theatre CAFE HEN SEE REPEAL AS W' BY DECEMBER ^^.G,ontinued-fr6m-page-33) ture supersecles the ihclivldual com- ponents, Tet the 8a:id 1.. c, at-en't doing bad on their own as the hour grows. older. . Winhinger is too well known for comment. XAnny Ross is toming up as the ether's outstanding ro- mantic personality. ' Molasses 'n' January are getting there as a coin aJso hats . Tenth Avenue Hughie iDiainond ^eard of a fam- ily that's so tough that as. soon as the kids are iable to walk, they have to eat out i n re stiaurants^ .JCjwtjf..the. Bulbs. And the billing last Week read: •When Ladies Meet'..Jack Oster- • man.... .Comfortably Co&l. .Nice Mail Arthur and Sam Lyons received an N. R. A. letter last week asking themi to do their part. The letter _waa addressed ..to_Arthuri_ _ While reading it to Sam the lat- ter became a little nervous and asUed if it had anything to say about him. 'Yes,' said Arthur, It «ays, P. S. regards to Sam.' i:.^:- liuK..J«tr..'.- Bjjsiness being as. is, we.know.a girl who's Btudyln^^ to be armaterial witness. cdy tea i h. Thlbault also haa Lis own Philip Morris, commercial. The others are enjoying equal growth In personal iirestige. M;axwelK House eoffeei-<3eneral Foods product, .coming .on the tail of thO: FleischmcLnn ballyhoo for a Standard Brflinds product, it must be. something Of a burn-up for S. B. For Standard Brands aliso has .the Chase Sanborn coffee (not \<> mention_tea). brand .under its aegis, and while C&SS haB been alr-bailyed into no little prominence, it's ho se- cret that Maxwell's basic quality aippeal, oi- Whatever It la which makes housewives lean to one prod ;uct in_faMiriiif-fljwther, is reja^^ In bigger sales than C&S Apropos of not hing i n p articular, 3ust to~glve~ tli<9 songwriters" and song publishers a break in a strug- gle to which radio deliberately shrugs its shoulders for honie other thah economic reasons, does radio appreciate what a song like Irving Berlin's list's Have Another Cup of .CofCeiQ' means as a. signature ..song for a program exploiting a coffee pjpoduct-7^ - --Or-—^the J—paraphrased 'Happy (Lucky) Days Are Here Again'^ in relation to Lucky Strike, Or any other well-established song thematic, the first notes of which bring up a commercial association : cOmmCTci^ Kraft^PhenfttW^lil^^ The sniarteF-'drlnking reBta\irant& are clearing their decks for repeal. They see it as 'In' by December and new leases are being made on that basis; ^ — An ache to the thirst catering emporiums Is to preserve their cli- entele and maintain the same inti- mate touch and personal service, and yet be able . to continue- oper- ating with the inevitably reduced tariffs for beverages. It means all the $ppts must becom^ open-door in policy a.id capacity must be In- cr e as e d t o .; make up fur the reduC' Ostenhania Alice Moskowl^z made a hole in pne at the Wajnae Country Club, ewell thinig that golf...would love to play It thia week If we could get a caddie to wheel us a,round the course.^.Freddie > Berreins hafs de elded to play strictly commercial programs for Columbia beginning next month.. .he used to Elay from 8 a^ m. to midnight...who posed for the eagle on that flag. Oroucho Marxr...ARE-fOtr READING? BIRTHS Mr. and Mrs. Kenneth O. GJerset, son, Aug. 11 at Los Ahgele$. Mother was formerly Vivian NeWcombe, Irving TnaiDirg "at secretary Metro. "to" New York Thitattesi Arty Cannel-By-The-Sea Just a Kck fillip f or Clminps, with the Take On Coast Likes Beans lies Angeles, Aug. Tang;o and almilar games are. spreading rapidly in iSputhern California, the latest community to legalize them being San Bernardino, where a regulatory ordinance be- San Francisco, Aug. 14. -Garmel-By-^The-Sear home-of-tl^e I artist (seascape piainters, mostlyV and the Intelligentsia, place where Sister Almee did a St. Fran- cis by hiking; waves to Mexico, the Utopia where everyone Is carefree and careless, Biohemlan and broke, and where Young Pi- tion In gross. The big, worry Is that with th(B larger capacity the intimate touch will be. saiQriflced, and the .bgnifaces of these niteries appreciate that that's their biggest stock in trade— the close contact the management can maintain with, its clientele. Otherwise these places biecome like any hotel or big restaurant. comes operative Sept.: Games are ,. . ^ , .. . x n w running wide open in Glendale. oneers (Juvenile communists) make ueailiy suburb. . '—^^ ——— | nasLy faces at Uncl e O am^s D oy^ Huntington Park, another suburb, by a courtcllmanic vote of 6 to 0, banned the games from that com- munity,-and-In-Bell,-cloae-:by,^th.e.| council, after granting several per-r mlts by a 3 to 2 vote, rescinded its action and tabled, the matter for two weeks. MARRIAGES (Miss) Biilie Barnett (non-pro) and Archie Palnwood, assistant mgr. Tennessee theatre^ Knoxyille, maicled, at Montgom^j. :Alabama^ Aug. 6. Ada. Pattispnit dancer, to Tho mab EL Sanders, screen writer. In . Los Angeles, Aug 7. ' Ernie Lindemann, theatre artist, to Beulah Pitchfbrd, lion-pro, Sun ($), Lincoln, Neb. o//u>.i ALWAYS A BETTER SHOW^^RKO ! MARIE (MIN) WALLACE (BILL) DRESSLER—BEERY VTUGBOAT ANN I " ^ -m^ —On Sta«e— H NBA REVtJE, IIARni- Bl-tf IB ^ SON AND FiSnER HIB 8PITALNY Orchestra ^Olliiiirt- OWAYt^riT, SfnON.<*FRI.{ On Screen JEAN HARLOW —.CLARK GABLE U "HOLD YOUR MAN" Morton Downey In per»on and otnera Frl, "Storm «t Daybroal«/» wMh Kay FrahoU fend Nile Aitlter. K=P: Cheese : X!o. . ls_ j>l^ . its Miracle "Whip mayjonnaise substi tute show In highly effective man- ner. With Jblson and Whiteman as cinch dial-attention getters. It's not too difficult to get over the ijundry sales spiels for the new commodity which quickly reflected their re- action on the housewives, dating from the Inaugural Jolson giiest- appearance with the original White- man two-hour air show. Apropos of theme song values, two more of Irving Berlin's songs, 'Always' and 'Blue Skies,* and the classic Jerome Kern fOl' Man .l^ver* were the musical bulwarks of ther sOng dramatization which are help- ing so effectively to put over the Jolson-Whiteman show. Certainly no original material, subsidized by radio or purchased outright by the agency or the sponsor,. could have niie"l6ffectTiS the"Te=^reatIon-of^fluch popularly familiar songs as these. Jolson* Whiteman ^he Jolson-Whiteman show was a well-turn«Bd Job/ Intelligently plotted, it took advantage of every possibly element and most ettec- tlvely Wove In a lot of color and plausible character under the skill- ful annourtcing of Deems Taylor. Using Whlteman's Philharmonic guest-maestroing as a good back- ground—this event was widely rie^s-serviced all over tiie country -^a ' re-enactment of •Valencia* (which led- oft. the merged orchefi tras of the Whiteman combo, aug m^led by the- Phllharmonlcers), was again donci Berlin's 'Blue Skies' was skillfully preluded to bring in Jolson for his first num- |>er, later doing another Berlin classic; 'Always,' as pttrt of a dramatized song version. The top off in the second part had Jolson wringing 'em-with 'Ol' Man Rivier.' And in l)etw£en Peggy Healy, B ar mona. Jack Fulton and tne - rest were gettingr In their Innings in no smaU mahrier. Cobb as a Gae Salesman Listening to Irvln S. Cobb wax humorous as the main features of the Good. Gulf program, one won derS Just how much gasoline the eminent American wit who put Paducah, Ky., on the literary map acBally^sens"Cro a "big city' show and gasoline sell ing is certainly best productive on the highways and traffic roads of the nation, away from the cities That's a factor in ether merchan- dising which must constantly cause the ad agency's radio show mentors to toss In their sleep. Sure Cobb is great on the air. He's okay city slicker stuff and Al Goodmans smart dansapatlon te a highly ao- phlstlcated Broadway Drand of inu - sical ..comedyninstrumentatiob,. but one wonders if-the gas' atatlon at Fallen Arches, Nov., or the boys who oWn .the lizzies around Terrible Corners, Afk.i are particularly edl fled by or aware of all this. I :%iayJr*--noti-^W^*.^ )^ buying .vt^«&^^&i3^ And it's a cinch G. G. would like KAYOED B¥ BRUnXARD, JEBY GUESSED WRONG By JACK PULASKI - Beri^eby, :th& Eastsider^'Wird'4^^^^^ season battled his way to the middle- weight TchainiiTdiniHlp^^ ^BoTregarded In New- Tork State, was stowed away by Larrtipln^ Lou . Bruillard, the New England French Cahhuck, at the Polo Grounds Thursday • (10), That about/completes the string of ring champs who In the past six months have become exes. . _ -Jeby sank slowly to one. knee in the:seventh, round, slid on his face, attempted to- rise but- fell on his back as he was being counted out. He had absorbed a dizzy number of leftjiooka to^he hiitton-and-^t; wae Scouts—is still a hick burg, after all. Here live Lincoln Steftens and Tiir~diybrced --Wife;—Ella -Winter^ they're the bait held out to literati tourists, but actually are shunned by most of the natives because of their opinions. Nearby on Carmel Heights Is the pile of stone ma- sonary known as Flavin's Flight where.. Martin Flavin; while spit- ting but the window Into the Pa- olflc, grimly creates such world messages as. his play 'Amacp,* given its world premiere by the Golden Bough players last Week. _ Despite the- giamour_ and .rhoopla of such namos anT aeeds, Carmel can't .even pull Its sidewalks to at nine o'clock because'thiere are none. Although natives - claim they're strictly on the level aa Bohemians and aren't working for filthy lucre, the. t6wn has two banks witli Vere- de-vere- clerks^ who sport winged collars and don^t get to work until aQ.36 aim.». knocking off at three p.m.. — A—recent—visitor—couldn't—get, ft $20 bill changed anywhere in the burg, because nativeis were afifal.d he wais a counterfeiter. Finally one of tiie banks broke it, but only after a thorough investigation o£ . visitor, his morals, charaoier. very muchJtO[interest this sort of 'market! ^ " '' Waring** Old Gold Fred Warlng's . Pennsylvanians are capitalizing their collegiate anr tecedents to the utmost* After all theise years the rah-riali aura of the Waring band Is still WEective, seem- ingly for the best reajsbn that it Is conscientiously peddled, for con- sistent results. When they essay a college med- ley It la done with, not a little in=^ tellect, especially as regards the equation of merchiandlsingja cigaret which Is essentially a young man or .woman's affectation. Thus, what's more certain of intriguing the southern California college bunch thalt medley of California college songs? .It's a cinch play for a certain concentrated market, highly valuable-ln-view -of-Its prox- imity to Frisco and Ix A. That's what the Waring-Old Gold program has been building, thah,k's chiefly-to—the basic-music- appeal of the band, although the scripting is still very Joemlller. An example of the Jokes on the last show is. That was a Stradlvarins.' 'Oh, I thought it was a violin.' Sales Spiel To Offset that, the saccharine Da- vid Boss delivery, advoca-tlng the 'smoothness' qualities, alohg with the mild versiph of the 'fear cam- paign* manages to produce a pretty good effect. The 'fear campaign' is one' rof-; adveirtisihg's. stilL. most -ef- fective If now trite methods of me:r- chandlsing. Watch out for the pink toothbrush,' the friends who shun you (b.o.); athlete's foot and kin- dred b,ogeymah methods .are sam- ples. Ross (or rather agenpy's scrlptist) puts a little reverse Eng-: lish on It .hy pleading. for^.a frank and open -mina; an* a try-it-once opportunity. Under the sleek Boss deliveryT^he's the gny who gets die tion medals for ether spieling—it unquestionably Is of high effect. It can't help but command respect for Its glibness and ingenuity, and as for the other people who don't think Into ad spieUng that way, obviously it must be a spellbinden ; lTh6 concerted harmoni zln g .pf the Warin^s, along with their basic music, plus Tom Waring's and Babs .Ryan's songs, and the comedy of 'Mandy Lou' (nee Aunt Jemina, nee Tess Gardell) all combine into a good air commercial What's most impressive about the Waring-Old Gold program Is that It has fought its way up. from a false start into important rating. ally..aTlghtlap.drQpneAJBenny,.btrt beat one; he h ad tak en so much pttnlshmey>t' ^«» v thait he Was at tiie end of his en- durance. ~ Bruillard Is a southpaw, perhaps the best In a generation. In dose he crashed rights to the body, blows Which In the first round tipped off that Jeby was on his way to defeat. Ben was confident of besting the contender because he ha'd .stopped a number of tough muggs, but he 'guessed Wrong. So dld-his-managerr^ . The new champ won himself a New Tprirfpllowing-when he clearly outpointed Jimmy McLarnin. He was a middleweight, at-the-.time^ Now among the. 160-ppunders and still grpwing, he Is pointing to ttie light heavyweight title and a match with Maxie RosenblPom is- in the makin g. Judging fro m wha t, that colored party did to' the night^Obi her out on the Coast, such an en- gagement is going to. be very hot. _ieby.Ja nQt_a. colorful fighter but lo one of the gamesters of the ring. He found himself about two years ago, exhibiting a knock-out wallop and thereafter literally socked his way to th6 title. Ben never side stepped the hard hitters and gen erally gave a good account of . him self. It was figured he was slipping last winter when Vince Dundee cut his kisser , so much. Onjy One Round During the Bruillard bout Jeby shbwedl something, copp ing the sec- ond rbuhd but that was all. Lou respected Ben right up to the finish, indicating, that Jeby's blows had. ^ sting, but he had little trouble In snapping in those lefts, He is an accurate" puncher, has a rugged biiild and should climb into real money. _ gemi - final brought. on Bat ..Batta-. ^no^and ~pfe^i~f taf£b^ ^ ^ first time in New York that Eat has appeared in the runner-up position. Former feather, champ seenied to have given Bafferty a smacking around but' the latter got the de cislon. . The Judges, disagreed and, under the hew system, the iannouncer stated the referee would name the winnerv.- JPormerly -all .ithrce- offi- cials.,wrote thelrjjjplnions on slips and the announcer gave" the resultr Now the ref only makes the award when the. Judges differ. Thursday (17) the Garden will offer an indoor show, with Isadorp Castlnaga and Patsy Perroni top- ping. Next month at the Stadium Tony Caiizoneri and Barney Ross, who defeated him in Chicago, will meet again for the lightweight title. belng-by the-franchised bus com-Ti pany whiqh takes visitors from the station to outskirts at 60c a head. There the passenger says "How do I get to such and auch a place?' It should be named the Runairound Bus Co., but Isn't. Another racket Is the town's gar- bage collecting, whlcijL is farmed out tp two factions. One collector advertises extensively In the week- ly publication, claiming 'garbage neatly -collected.^ Shops are strictly for chumps, raising.. the _ aJvte:JJoT-:.»iiypne_we^ ing a clean collar ahd a hair cut^. Jlearly every one of the famons painters - who clutter up the iburST maintains his or her hPme as a boarding house and willingly ac- cepts any guest who looks like he might have a dime. If he has two dimesr-they-alsb- try—to flell 4»Iiil-^- thelr paintings. Another racket Is the. famed 17-^ Mile Drive, Which is In reality but eight miles, and whiph, at a charge; of 60c, permits motorists to clat- ter down many dusty roads, all of which eventually lead into the swank Hotel Del Monte, where maybe they'll register aa guests< .° Forgetting its Bohemian back- ground, Carmel is thoroughly Hollywoodized, having more gas stations anid real, estate ofiOceB^tp the^pquar^ 'block, than Tlhere" afe" ~ Bohemians. — —— BEER PRICES EASING; $235 LOW ON COAST Hollywood, Aug. 1*^' . Retail beer prices are easing ofC slowly here, with mbstly nickel and ^ime:4^eductipnMntH^<^^^ 30 to 60 days ago. With the ad- jvent of a second Los Angeles brew- on the local market, brewery which, for months had a monopoly is now wholesaled so as to make possible a 12.35 per case, price for 24 pints . to the consumer. The second brew- ery's product is priced 26c higher. Dozen; quartfi- retail-at the -24-pint nibk. .-and -In- sever al J. instances- a dime lower. Several . eastern. and imported (Canada), brands are on the local market for as low as $2.96, with other brands running as high as $3.90 for 24 pints, and Imported brews considerably higher. Draught beer continues mostly at a dime, although some of the down- town retailers have 5c beer on tap.