Variety (Nov 1942)

Wednesday, November 25, 1942 RADIO ST ^ ♦ ♦ Radio Reviews ^M M ><*♦ ♦ ♦ ♦ } fVOMEN AT WORK' Cast: Fredrlo March, Dorothy Maynor, Florence Eldrldge, Mrs. Henry J. Morfenthaa, Jr., David Broekman Director: William Bacher 3^ MIns. Suslaining Sunday, 7 p.ni. WABC-CBS, New York The Treasury Department pre- sented (22) this one primarily to mark the opening of 'Women at War Week' and, as a sort of supplement- a-y notion, to stimulate the purchase of war bonds and stamps. Pitched throughout on a polysyllabic rhe- torical plane, the half-hour cascaded ■V ith praise for the part that women are playing Ir. this war and pointed w th pride to the roles that Ameri- can women have filled in the making of America and during similar em- ergencies. The musical interspcrse- ments were geared to the same key. Dorotliy Maynor's brilliant soprano was heard in 'America' and' 'Lift "very Voice and Sing' and David Broekman gave apt supervision to orchestra and chorus on various background occasions. A dramatic sketch by Violet At- kins sought to recall in pageant form some of the American women who have 'kept the bright torch' of li- berty and humanity burning. Flor- ence Eldridge played the script's lead, while her husband, Fredric March, m.c.'s the program. Mrs. Henry J. Morgenthau, Jr., called on the women of America to keep the wheels turning, the same as their ancestors did in the days of the covered wagon. The women in America, she said, have never flinched in the face of sacrifices, losses and deprivations, and it was certain they won't now. Gracie Fields was also billed for the program, but she didn't broad- cast. Odec. EILEEN FABBELL With Howard Barlow Orch 15 MIns. Sastalning Salorday, 16:45 p.m. WABC-CBS, New York Despite her oh-yeah-encouraging press-agentry introduction by CBS as its 'sensational discovery' and as a 'versatile young singing star,' Eileen Farrell is a pleasing vocalist. She has a warm, rather lush lyric 'soprano, with tonal color and nice flexibility. She doesn't overdo the 'expression' and, particularly on un- pretentious numbers, has an appeal- ing simplicity of style. As heard Saturday night (21), she did fairly well with an operatic aria, -better with a Deem^ Taylor com- position, and best with 'Carry Me Back to or Virginny.' The 'Prayer of Thanksgiving' finale was too elab- orate. Howard Barlow's orchestral background was unobtrusively com- plimentary. Hobe. 'SCHOOL CHILDREN'S NEWS' It Mlns.—Local Taes.-Thnr8.; 9:4S a.m. WSNT, Schenectady This is attempt to broadcast cur- rent news In terms Intelligible to pupils down to fourth grade. Basic idea has yet to be fully developed and deftly presented. An accelera- tion of students' participation, on broadcasts and suggestions, is planned. A boy was to talk about new Alaskan highway on Nov. 17 salvo. On initial shots, Walter Le Baron, a pretty fair miker although his approach was too obviously that of the teacher, reported and inter- preted the news. Different prlnci- aufin askeS dcriucl cnilWOT**;' /-iVl'» out maps and atlases, and youngsters to be assigned with pointers to in- dicate spots about which he was talking. Naturally, the news dealt principally with the Allies' North African campaign. Its purposes, countries in which it Is being waged, etc. Geographical and historical angles were stressed. Le Baron also detailed, with names, what local pupils were doing in the war. Jaco. sends forth with the commercials, which are as long as Texas is wide, all for Peruna. Flying X Cowboys are a good combo aidmg rest of the artists and spotlighting themselves in several numbers, best of which was Bunk- house Jamboree. Asher and Little Jimmy are a father-and-son hUlbilly combo of voice and guitar. Good was their rendition of 'Previous Jewel' with Jimmy Sizemore turning In a nice vocal to 'Down on the Farm.' Jeannle McDonald, one of the rare callers of square dances, turns in a nice Job of singing and dance calU. Shorty Hogan is on with a nice ses- sion of harmonica warbling in Texas Breakdown. Little Bonnie Dell, a young tyke, turns In a pleasing voice rendition for the voung kid dialers of 'Round- up in Cheyenne.' Bell Family turns in several nice song renditions as does the Bunk- house trio In musical arrangements. Free offer to listeners is a Bible story and hymn book for one box top from the carton top. It's corny but It sells Peruna. Andy. Too Crowded for Blue Hollywood, Nov. 24. Blue network, forced to take shel- ter for some of its shows away from NBC, has leased Radio Playhouse for a year. Site is only a short walk. Crowded condition of NBC studios on Tuesday, Thursday and Sunday forced the Blue to set up auxiliary quarters. Addenda to Director Writer Credits PROGRAM 'Family Hour* 'Lone Ranger* 'Lam 'n' Abner' 'One Man's Family' Orson Welles 'Portia Faces Life' Body Vallee 'When a Girl Marries" 'Tonnr Dr. Malone' (On ISettvork Commercials) SPONSOR AGENCY DIRECTOR Pr.udential Benton & Bowles Jack Hurdle General Mills Blackett-Sample- Charles Livingstone Hummert. Chicago Wade Alka-Seltzer Standard Brands Lockheed-Vega General Foods Sealtest Prudential General Foods Bob Dwyer Kenyon & Eckhai-dt Carlton E. Morse Lord & Thomas Clare Olmstead Benton & Bowles Done Cope McKee & Albright Dick Mack Benton it Bowles Theodora Yates Benton & Bowles Theodora Yates WRITER Merrill Dennlson Fran Striker Chester Lauck, F. Norris Goff Carlton E. Morse Lou Solomon, Hector Chevigny, Norman Boston, Milton Gei« ger, Orson Welles Mona Kent Bill Demling, Vio Chevillat, Hank Oar* son, Sid Zellnka, Raj Singer Elaine Sterne Car- rington John Pickard, Frank Provo WINS, NEW YORK, OKAYS HOUSE BAND RAISE WINS, New York, has agreed to a $5 per man tilt for the house musical crew consisting of nine men and Henry Sylvem. Increase is retro- active to Oct. 1 and subject to War Labor Board approval before taking effect. Old wage scale was $45 per week. Understood that the increase was originally slated to be much larger, in keeping with WINS plans for 50,- 000 watt transmitter, but that the musicians union and station manager Cecil Hackett amicably settled the new rate after the station had to forego its power boost. MAURICE DREICER'S LATEST It's 'The Propacanda Front' on WBNX, New York Maurice C. Dreicer starts a new program, 'The Propaganda Front', next Wednesday afternoon (2) on WBNX, New York. It will be a weekly series devoted to reviewing the preceoing week's propaganda from the various warring nations. Dreicer has aired various comment and stunt programs on different New York stations. Washington. — Irwin Darlington, formerly mikeman at WRVA, Rich- mond and WDNC, Durham, N. C, added to the announcing staff of WJSV, Washington. John B. Kennedy May Be Chevrolet Conunentator On CBS Twice Weekly The Campbell-Ewald agency and CBS are discussing the details of • news commentator series for Chev- rolet. The period would be 6:30-6:40 p.m. Tuesday and Thursday and the commentator, John B- Kennedy. The Blue Network had likewise been approached with the business, but it was disinclined to do anything that might embarrass it with Ford, which occupies the Blue's 7-7:15 p.m. niche six nights a week with newa comment. WBT CHARLOTTE respectfully requests you to LOOK AT CHARLOTTt ll GROW I 'BUNKHOUSE ROUNDUP' Cast: Flying X Cowboys (3), Bell Family (8), Asher ft Little Jimmy, Jeannle McDonald, Slim Cox, Shorty Hogan, Bnnkhoase Trio. Director: Harry O'Neill. ROTAL CONSOLIDATED CHEM- ICAL CO. Dally, 6:15 ajn. WAOI, San Antonio CBenson & Dahl) Large array of cowboy and hill- billy telent are maklne WAOl their headquarters during this series of broadcasts for Peruna. Quarter-hour program early In the morning for folks who like that type of music with their coffee (7) and corn bread, augmented by a half-hour session In the evening Uiree times per week. Broadcasts take place in a mjrthtcsl bunkhouse. Nice Job of m.c.'lng Is done by Slim Cox, who has a pleas- ing voice ' and personality. Also Shoulder deep in the tide of the country's war effort, the Charlotte market has grown bigger than ever. Here in the past few months have been established Federal agencies responsible for aaivities in 5 states...War Production Board headquarters for the entire Carolina region...many oew factories. You can't put statistical calipers on the growing Char- lotte market because it won't stand still long enough. And much data must lie concealed in military secrecy. But the *^ *1 l9 ^tS mi^}9^'if--MliAW ?expeaMion»f 1942. Ust year, in the Charlotte area retail sales per family had jumped 42% over 1940. Family income was up 38% over the previous year, The total income of the area had increased 45%. The pace of 1942 seems to be even fasterl Advertisers who want to get their messages across in the Carolinas will use WBT, Charlotte. Upwards of 123,000 radio families have greatly stimulated purchas- ing power and buying hshixs—both sharply influenced by this radio station.